Summary In today's episode, I walk through a practical workflow for extracting insights from qualitative data using generative AI, from scraping Reddit forums to validating course pricing against ideal customer profiles. Here's what this means for you. You gain a repeatable method for turning messy, unstructured customer feedback into actionable strategy grounded in real conversations…
There is no life in AI. Let’s be absolutely clear that people who believe AI to be conscious, to be sentient, to be alive… no. There is no life here. Generative AI is predominantly token prediction. When you use these tools and you look under the hood at what’s going on, when you go behind…
Here’s an unusual maxim in the world of agentic AI that’s largely true: two smaller, less smart models > one big model The cornerstone of modern agentic AI – meaning AI done with agents, little self-driving apps – is that we get better results from quantity than quality. That seems counterintuitive, but it generally holds…
Summary In today's episode, I explain why the best marketing agents are the ones you build personally rather than those you purchase from others. Here's what this means for you. You gain a lasting strategic advantage by creating custom tools that reflect your unique business processes and data. You'll also learn these concepts: the three-level…
Summary In today's episode, I sit down with Stephanie Francis, founder of Hootology, to explore how generative AI is transforming market research by quantifying qualitative insights. Here's what this means for you. You'll see how blending AI-driven analysis with real human respondents can reveal trends and outliers that traditional surveys often miss. You'll also learn…
How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
Summary In today's episode, I explain how marketing leaders should communicate their AI usage to cross-functional stakeholders. Here's what this means for you. You learn to shift your focus from technological implementation to driving actual business results. You'll also learn these concepts: how to avoid AI distractions, why stakeholders prioritize revenue over tools, and how…
