Category: Marketing

  • How Agencies Can Outperform AI: 3 Human-Centric Strategies for Success

    Why do people hire agencies? Specifically content and digital agencies. Usually, it boils down to two basic needs: You need more brains. Your team lacks a missing set of skills. You need more hands. Your team just doesn’t have the bandwidth to meet its requirements. Both of these are excellent reasons to bring in outside…

    Continue reading →

  • Is Your Social Media Feed Full of Bots? How to Escape the “Dead Internet

    One of the points lots of folks talk about with social media in particular and content marketing at large is the dead internet theory, the concept that the Internet becomes all bots talking to each other. If you’ve spent any time posting on LinkedIn, you’ve noticed this sort of digital decay with AI-powered comments and…

    Continue reading →

  • How to Cut Through the AI Noise: A Behind-the-Scenes Look at the Firehose of AI News

    We try to simplify and boil things down What does the raw firehose look like What does the AI firehose look like? Nicole Leffer pointed out recently that there’s a lot of noise in the AI space. Katie Robbert often asks me, on any given piece of AI news, to “tell me when I should…

    Continue reading →

  • Blatant Sales Pitch: Generative AI Use Cases for Marketers Course

    Summary In today's episode, I pitch my new course Generative AI Use Cases for Marketers and walk through what makes it different from anything I've built before. Here's what this means for you. You get a hands-on, adaptable framework for applying generative AI to real marketing work without needing to write custom code. You'll also…

    Continue reading →

  • So What? Use cases for Retrieval Augmented Generation

    Summary In today's episode, I walk through practical use cases for retrieval augmented generation and explain when marketers and operations professionals should actually deploy a RAG system. Here's what this means for you. You cut through the AI hype and pick the right tool by matching your data privacy and size needs to the right…

    Continue reading →

  • Maximize AI Power Without Maxing Out Your Budget: The “Plan Big, Act Small” Strategy

    Plan big, act small. If you want to use AI to its maximum power and capabilities without a maximum bill from the big tech provider of your choice, then adopt this simple tenet: plan big, act small. There are fundamentally two classes of AI model: reasoner and actor. Reasoning models are models like o3, Gemini…

    Continue reading →

  • Mind Readings: The Window to Influence Generative AI is Closing

    Summary In today's episode, I explain why AI model makers are shifting from scraping human-generated web content to training on synthetic data, and what that means for marketers. Here's what this means for you. You have a closing window to publish content online now so AI models recognize and recommend you before synthetic data takes…

    Continue reading →

  • So What? What is vibe marketing?

    Summary In today's episode, I unpack what vibe marketing really is beyond the hype, including the heavy preparation and tools like N8N that power autonomous AI-driven marketing workflows. Here's what this means for you. You gain a realistic understanding of how generative AI marketing actually works so you avoid wasted budgets and runaway campaigns. You'll…

    Continue reading →

  • **”Is Your AI Data at Risk? Why Local Models May Be the Safest Choice for Privacy”**

    Let’s talk a bit more about AI data privacy for a minute. Disclaimer: I am not a lawyer. I cannot give legal advice. Seek a qualified lawyer in your jurisdiction for legal advice specific to your situation. Someone asked me recently when I was advocating for local AI models if I was concerned about a…

    Continue reading →

  • Mind Readings: Reasoning vs. Non-Reasoning AI Models

    Summary In today's episode, I break down the two major branches of generative AI language models and explain when to use each one for the best results. Here's what this means for you. You'll match the right prompting framework to the right model and dramatically improve your AI output quality. You'll also learn these concepts:…

    Continue reading →