You Ask, I Answer: 2021 Data-Driven Marketing Strategy?
Magdalena asks, “How have decision-making processes changed as we look at marketing in 2021? What’s your data-driven perspective?” As we plan for the year ahead, we have to look at three sources of data: – macro data such as the pandemic...You Ask, I Answer: Finding Ideal Audience on Twitter?
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on...You Ask, I Answer: Measuring Social Media Impact on SEO?
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your...You Ask, I Answer: Social Media Engagement and SEO?
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but...You Ask, I Answer: Measuring Brand Trust?
Stephanie asks, “When it comes to building trust, how do we know what success looks like? How can we measure it?” Trust is a tricky thing to measure because it’s such a core of emotion. If you examine emotional theory, especially things like...AI for Marketers Book
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