by Christopher S Penn | Feb 17, 2021 | Marketing, Marketing Data Science, Social media, Social networks
Jen asks, “How important are conversations to social media goals?” It depends on the goal, and it depends on how conversations advance that goal. For example, if raw engagement is a goal, conversations with people – especially in public social media...
by Christopher S Penn | Feb 5, 2021 | Marketing, Marketing Data Science, Social media, Social networks, Strategy
Emily asks, "What are your favorite resources for social media strategy planning?" The overall strategy for social media planning is and should be tightly coupled to your overall digital marketing goals. What are you trying to achieve as a department or...
by Christopher S Penn | Feb 3, 2021 | Marketing, Marketing Data Science, Marketing Technology
Shannon asks, "What can I do differently to increase my conversions between home page —> contact page —> contact forms filled out?" This is a more complicated question than you might initially think, because there are several factors at play here....
by Christopher S Penn | Feb 2, 2021 | Marketing, Marketing Data Science, Speaking
Shannon asks, "Are there identifiable website trends / metrics for speakers? I did some analysis on my website traffic for the last three years… can I trust the historical data and try to replicate it to increase my number of incoming leads?" As a...
by Christopher S Penn | Jan 28, 2021 | Marketing, analytics, Marketing Data Science, Measurement, Social media, Social networks
Alexei asks, "What are the most essential steps to analyzing social media data with ‘engagement’ in mind?" The steps for measuring social media engagement are the same as any other digital marketing metric, and follow the 3 Whats: What happened?...
by Christopher S Penn | Jan 20, 2021 | Marketing, Marketing Data Science
Katie and I were having a discussion recently about data, and one of the points she brought up in the discussion was that data is a very large umbrella term. We – especially me – tend to think of data in the context of marketing analytics as numbers, but...