How to Prioritize Content for SEO Optimization
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by...Building Trusted AI Systems: A Fireside Chat with IBM
Unsupervised Learning and SEO/SEM
A fair amount of the time when we’re working with AI and machine learning, we’re working with supervised learning. As defined in AI for Marketers, supervised learning is when we’re having our machines look for something we know we want: Find a logo...AI for Marketers, Third Edition, Available Now!
Is AI still a mystery shrouded in an aura of mystique? Have you read report after report, article after article proclaiming its magical powers and wondered what exactly the big deal is? With every software vendor and services provider proclaiming that they too are an...Accessibility is a Marketing Advantage
Katie Martell recently pointed out the following: Only 1% of homepages are accessible according to a recent review of 1M top-visited websites. Inclusivity means asking “who are we excluding?” Are we excluding those with a disability? (1 in 4 US adults!)...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
