How to Think About High Bounce Rates in Google Analytics
Donna asked in Analytics for Marketers: “if a page has a high bounce or exit rate, how do you determine the cause of that and fix it?” There’s a lot to unpack here. First, let’s talk about page intent. Page Intent and Bounce Rate What’s...Branded Organic Search: The One PR Metric Almost No One Uses
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...Advanced Content Marketing Metrics: Reading Time, Part 1
Today, let’s take a look at a more advanced content marketing metric: reading time. For the written word, like blog posts and large articles, one of the more useful metrics to know is average time on page. How long did someone spend reading our content, and does...How Google Analytics Decides Attribution Tracking
One of the more opaque things about Google Analytics is understanding how the software processes various types of tracking codes. If we don’t know how Google Analytics interprets the different kinds of tracking that it uses for attribution, then we may not be...What Is The Difference Between Analysis and Insight?
I posted a chart in a discussion forum the other day, and someone responded that it was a great insight. That left me scratching my head – the chart was useful, to be sure, a predictive forecast of when a topic was likely to trend in the next few months. But it...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
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