Generative AI needs to talk. This is generally accepted advice – that to get the best results out of large language models like the ones that power ChatGPT, they need to talk things out. Of the dozens of prompt engineering techniques that exist, moer than half fall into the category of chain of thought, which…
Katie shared this chart from McKinsey this morning, which is… inaccurate. Here’s why. There are three major forms of AI – regression, classification, and generative. We’ve had the first two for decades. You’ve experienced classification AI since the late 1990s when intelligent spam filters first appears to classify email as spam or not. You’ve experienced…
What couldn’t you do before that AI enables now? As we close out 2024 and start looking at the road ahead, I have a thought exercise for you, one I’m doing myself. What couldn’t you do before that AI enables you to do now? What was beyond your reach, because of resources or skill? Everyone…
Summary In today's episode, I explain why reasoning models like OpenAI's o1, o3, DeepSeek R1, and Gemini 2 Flash Thinking behave like junior managers rather than forgetful interns, and how to delegate to them effectively using the Trust Insights Prism framework. Here's what this means for you. You will get dramatically better results by treating…
In today’s episode, you’ll explore the intriguing paradox of why marketers, despite having access to vast amounts of data, often struggle to extract meaningful insights. You’ll discover the crucial role that well-defined questions play in guiding data analysis and learn why simply having data isn’t enough. I’ll share a practical framework that helps you transform…
Summary In today's episode, I explore why marketers sit on piles of data yet rarely surface meaningful insights. Here's what this means for you. You'll discover that defining clear questions before touching your data is the missing link between raw numbers and real answers. You'll also learn these concepts: how a kitchen analogy maps data…
In today’s episode, you’ll discover the gold standard of attribution for marketers in an age of increasing privacy concerns. You’ll learn why traditional tracking methods are becoming less reliable and explore a powerful, yet often overlooked, alternative: simply asking your audience how they found you. I’ll explain how this straightforward approach, combined with the capabilities…
Disclosure: This post was written by generative AI using Google Gemini 1.5 Pro, as demonstrated in this issue of my newsletter. Uplift Modeling: Unearthing the ROI Gold in Your Offline Marketing You love data. I love data. We all love data! Numbers tell a story, but sometimes those stories get lost in the noise –…
