Category: Marketing Data Science
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Almost Timely News, March 26, 2023: What Could Go Wrong With AI?
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser ๐ Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 โก๏ธ Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter…
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You Ask, I Answer: Impressions as a PR Measurement?
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
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You Ask, I Answer: PR’s Value to Non-PR Stakeholders?
Del asks, “Which metric will be most important to communicate PRโs value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
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You Ask, I Answer: Primary Research vs. Secondary Data?
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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You Ask, I Answer: Marketing Reporting Frequency?
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…
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Mind Readings: Establishing Thought Leadership With Speed
In this episode, we talk about the four factors of memory by Dr. Wendy Suzuki and how speed and agility lend themselves to thought leadership. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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You Ask, I Answer: Action Steps After Algorithmic Understanding?
In this video, Christopher Penn explains the importance of having a clear hypothesis to test when analyzing data for social media algorithms. He provides examples of how testing a hypothesis can help determine whether or not to take certain actions, such as what days to post on Instagram or which hashtags to use on TikTok.…