Summary In today's episode, I walk through why I moved my newsletter from a self-hosted Mautic system to Substack and unpack the administrative, financial, and strategic reasons behind the switch. Here's what this means for you. You get a candid look at the real costs of running your own email infrastructure and how platform features…
Summary In today's episode, I cover part four of the AI Bill of Rights, focusing on the notice and explanation principle and why automated systems must reveal how they reach decisions that affect you. Here's what this means for you. You gain a practical way to evaluate whether your marketing and AI tools create hidden…
Summary In today's episode, I unpack what being more human in marketing really means and why doing things that don't scale often creates more value than chasing full automation. Here's what this means for you. You gain a practical framework for building marketing that feels personal by exercising empathy, judgment, and intentional effort instead of…
Ann asks, “In the “great recession” is finding ways to automate process and free up time find efficiencies the biggest challenge for agency managers and leads?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I unpack whether automation and efficiency really is the biggest challenge facing agency managers heading into a potential recession. Here's what it means for you. You'll get a practical framework for assessing your own agency's situation and identifying the highest-leverage places to save time and money. You'll also learn these concepts:…
Summary In today's episode, I walk through the two main tools I rely on to automate tasks, the Z Shell and the R programming language, along with why the Unix design philosophy makes them so effective. Here's what this means for you. You can save enormous time by writing reusable code-based automation that runs itself,…
Summary In today's episode, I walk through a marketing technology AMA covering platform selection, stack management, customer pain points, and the cookieless future. Here's what this means for you. You'll cut through the noise of nearly ten thousand martech solutions and pick the right tools based on your actual business requirements instead of shiny object…
Marcio asks, “Can you connect data from Google Analytics 4 into a lead scoring model via marketing automation?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
Summary In today's episode, I explore whether you can connect Google Analytics 4 data into a lead scoring model through marketing automation. Here's what this means for you. You learn practical paths for bridging GA4 with your marketing stack even when a native integration is missing. You'll also learn these concepts: how BigQuery acts as…
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your customer data lists for ad targeting purposes – will be open to…
