Bounced emails are the bane of every marketer. When an email address goes bad, it causes damage to our marketing efforts in several ways. Bad Rep A bounced email address is one of the signals that email deliverability services use to indicate we might be spammers. The more bounced email addresses we have on our…
Account-based marketing (ABM), or target account marketing, has been the darling of B2B marketers for a few years. With advances in technology, it’s poised to become a powerful force in B2C marketing as well. An ABM Primer For those unfamiliar, ABM is a marketing method in which we target only those companies and buyers who…
As the new year casts off from the docks and we launch into our marketing, make sure to run down this brief checklist to ensure your marketing is seaworthy. Is this a comprehensive list? Not at all. But this is the bare minimum to ensure you’re not leaving the dock with gaping holes in the…
I recently published a series on transitioning from an email service provider to the Mautic marketing automation platform. However, Mautic’s “pro” version of its software has jumped in price from a reasonable $12/month to $500/month, putting it completely out of my price range for a solo entrepreneur (which is what my book/webinar business is). What…
