Almost Timely News: 🗞️ How to Update Old Content With AI (2025-12-07) :: View in Browser The Big Plug 🚨 Watch my latest keynote, How to Successfully Apply AI in Financial Aid, from MASFAA 2025. Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see Google Gemini outputs…
“Why do people accept AI slop?” This was a comment I saw earlier on a different post about AI-generated art, from an artist who was understandably unhappy that people were gravitating towards AI-generated art. Why? Because it serves the customer’s needs. All that matters is the customer, at least in the realm of marketing. And…
Summary In today's episode, I explain how to replace arbitrary budgeting with AI and statistical analysis to set effective marketing budgets. Here's what this means for you. You can stop guessing your marketing spend and start making data-driven business cases that link budget directly to revenue goals. You'll also learn these concepts: how to use…
Summary In today's episode, we break down the latest features of Google's Notebook LM and share practical use cases for marketers, analysts, and content creators. Here's what this means for you. You'll see how this source-restricted AI tool dramatically reduces hallucinations and makes qualitative analysis of customer feedback, interviews, and large document sets far more…
Summary In today's episode, I walk through the latest features and practical use cases of Google Notebook LM, including the three available versions and what separates it from general AI chatbots like Gemini and ChatGPT. Here's what this means for you. You'll see how locking an AI to your own source documents dramatically reduces hallucinations…
The greatest gap in AI today is between GPT and app. There is a moderate learning curve in using foundational generative AI, things like learning how to prompt. This is where a lot of people start their journey, and it’s a great place to start. You can do a lot and get a lot done…
Summary In today's episode, I discuss the validity of using ChatGPT for blog writing in an era of evolving SEO. Here's what this means for you. You will learn how to prioritize genuine human value over algorithmic manipulation to ensure your content remains relevant. You'll also learn these concepts: how Google's AI-powered web guide reshapes…
Summary In today's episode, I explain how to determine necessary website traffic levels for meaningful data analysis. Here's what this means for you. You can avoid wasting resources on ineffective tests by working with your current audience's actual behavior. You'll also learn these concepts: how the type of insight dictates traffic needs, how to use…
Tell AI what’s different. A new paper came out this week that explains just how prompting (in-context learning) and neuron activations can both steer AI towards doing what we want. The paper goes into significant depth about the inner workings of AI models but teaches a supremely valuable point: if you want AI to perform…
