Summary In today's episode, I answer Kathy's question about which marketing discipline AI will revolutionize next, and I make the case that AI will reshape nearly every business function the way spreadsheets did. Here's what this means for you. You get a simple mental model that positions AI as a pervasive utility rather than a…
Summary In today's episode, I walk through how to set up A/B tests for ChatGPT content to measure whether AI-written marketing performs better than human-written work. Here's what this means for you. You'll gain a practical framework for evaluating ChatGPT's effectiveness in your marketing without needing standalone testing platforms. You'll also learn these concepts: how…
Summary In today's episode, I explore why large language models and generative AI are disrupting the traditional content marketing model and what marketers should do about it. Here's what this means for you. You can pivot your content strategy from chasing new traffic to deepening relationships with existing customers, which often delivers stronger ROI. You'll…
Summary In today's episode, I break down how the words you choose in your prompts shape what ChatGPT returns to you, explaining the principle that words carry meaning through their associations. Here's what this means for you. You gain a clearer mental model for crafting prompts that deliver the exact tone and content you want.…
Summary In today's episode, I break down whether ChatGPT learns from your prompts and text, and what research value OpenAI extracts from your interactions. Here's what this means for you. You gain a clear understanding of how your conversations feed the model's training pipeline and why privacy expectations matter when using AI tools. You'll also…
Summary In today's episode, I explain how positive feedback shapes ChatGPT's replies and which feedback mechanisms actually influence the underlying model. Here's what this means for you. You'll know exactly when to reach for the thumbs-up rating versus in-conversation feedback to get sharper, more relevant results from ChatGPT. You'll also learn these concepts: the difference…
Summary In today's episode, I break down why it's more useful to talk about large language models broadly than to fixate on ChatGPT specifically, and I walk through the creative and productivity use cases I'm most excited about for the coming year. Here's what this means for you. You can put these models to work…
Summary In today's episode, I review Adobe Podcast's AI audio cleanup tool by testing it across four challenging recording scenarios inside a vehicle. Here's what this means for you. You gain a powerful way to transform poor-quality spoken-word audio into studio-grade sound, which is especially valuable for podcasters working with remote guests or imperfect setups.…
Summary In today's episode, I walk through how to approach prompt engineering for AI tools like ChatGPT and Stable Diffusion with practical examples and live demos. Here's what this means for you. You'll discover that specificity and structured thinking transform vague AI outputs into reliable, repeatable results you can actually use in your marketing and…
Summary In today's episode, I break down why ChatGPT suddenly captured the world's attention and what you should try next to get real value from it. Here's what this means for you. The same powerful AI model that lived behind a technical playground for years finally became useful to everyone once it wore a familiar…
