Summary In today's episode, I explain how to avoid generating generic AI slop by understanding the mathematical nature of generative models. Here's what this means for you. You can move beyond predictable, boring AI outputs to produce unique and high-quality content. You'll also learn these concepts: how local maxima influence word probability, why specific constraints…
Summary In today's episode, I walk through what small language models actually are, when they beat their bigger cousins, and how to set one up on your own machine or plug it into your existing tools. Here's what this means for you. You gain a private, affordable, and sustainable way to run AI on tasks…
Summary In today's episode, I walk through what small language models are, how they differ from local AI models, and practical ways to deploy them for privacy, cost savings, and offline use. Here's what this means for you. You gain the ability to run powerful AI on your own hardware or through affordable cloud providers…
“When everyone has AI in their toolbox, how does anyone stand out?” This was the question Lee Odden posed to me (and a bunch of other folks) about AI. My answer, expanded: The 3Cs of AI thinking: Creative thinking: whoever has the most, best ideas will win. This means taking your human brain and challenging…
Summary In today's episode, I explain how to identify meaningful KPIs within a non-linear customer journey. Here's what this means for you. You can replace stakeholder guesswork with statistical evidence to pinpoint the drivers of your business growth. You'll also learn these concepts: why revenue-based metrics serve as your primary KPIs, how to use tools…
Summary In today's episode, I examine the effectiveness of various tools that attempt to detect generative AI content. Here's what this means for you. You will understand why current detection technologies struggle to identify sophisticated prompting while easily spotting low-effort AI generation. You'll also learn these concepts: how advanced prompting techniques bypass detection, why standardized…
Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…
The very best events function a lot like Disney World. If you’ve never been to Disney World, it’s a case study in people engineering, in behavioral engineering. Disney invests crazy amounts of time, effort, and money to steer hordes of people around a relatively small area and ensure they have a satisfactory (and profitable) experience.…
Summary In today's episode, I explain why hands-on experimentation outweighs formal certifications for mastering prompt engineering. Here's what this means for you. You can focus your energy on practical application instead of searching for an all-encompassing course. You'll also learn these concepts: how different AI models behave uniquely, why prompting needs vary by domain, and…
