Summary In today's episode, I answer whether replacing mid-career staff with AI risks losing institutional knowledge and explain why your corporate knowledge bases always miss the failure history that actually lives in your employees' heads. Here's what this means for you. You discover that AI systems inherit hidden survivor bias when you train them on…
The appliances keep getting better. So why isn’t our food? This is the situation a lot of folks are experiencing right now with AI. OpenAI released a new version of Codex today that tries to be Claude Cowork. OpenCode has a slick new UI. Claude Code has new dynamic workflows, in the style of Paperclip…
“Everyone can be a super! And when everyone’s super… no one will be.” – Syndrome, from The Incredibles Corinna and I were chatting the other day in the Trust Insights Analytics for Marketers Slack group (https://www.trustinsights.ai/analyticsformarketers) about a malfunctioning Claude skill. On a lark, I took a look under the hood and found that it…
Summary In today's episode, I explain how enterprises can prevent AI API and token costs from spiraling out of control when running multi-agent architectures by building their own on-premises AI inference centers. Here's what this means for you. You'll gain a practical strategy for keeping AI costs predictable while maintaining strict data governance and compliance.…
_Almost Timely News: 🗞️ How I Proved Listicles May Harm Your GEO (2026-06-21) :: View in Browser_ The Big Plug 👉 My new course, GEO 201 on competitive GEO measurement, is now for sale. Content Authenticity Statement 75% of this week’s newsletter was made by me, the human. You’re going to see a lot of…
Summary In today's episode, I explain how to manage and track shadow AI and unauthorized local model usage by employees in your organization. Here's what this means for you. You gain a straightforward framework for detecting unsanctioned AI tools through financial auditing and network traffic analysis. You'll also learn these concepts: why free AI tools…
Summary In today's episode, I walk through what Web MCP is and how marketers can start implementing it on their websites before competitors catch on. Here's what this means for you. You position yourself ahead of the curve by giving AI agents an invisible storefront they can use to complete tasks on your behalf. You'll…
“What can we do to future-proof our company?” “How can I future-proof my career?” There is no such thing as future-proofing. Do I understand the instinct, to want to insulate yourself from change? Sure. Keeping up with change is exhausting. But there’s no such thing. Change is the only constant. On the eve of my…
What did you have for lunch last Tuesday? Do you remember? I don’t. It was probably leftovers, but I’m not sure. Why? Because it wasn’t a big deal. But I remember what I had for lunch on a Saturday in May in 2001, 25 years ago. Steak, barely toeing the line between rare and medium…
