by Christopher S Penn | Sep 14, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting...
by Christopher S Penn | Sep 13, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re...
by Christopher S Penn | Sep 12, 2023 | AI, Generative AI, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption....
by Christopher S Penn | Sep 9, 2023 | Almost Timely, AI, Generative AI, Marketing, Marketing Technology, Newsletter
Almost Timely News: Avoiding AI Point Solutions (2023-09-10) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at...
by Christopher S Penn | Sep 5, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I answer a viewer’s question about how retired folks can leverage AI to make more money. I explain that AI is just a tool, and provide examples of using it to optimize existing efforts or try innovative new business approaches. The key...
by Christopher S Penn | Aug 26, 2023 | Almost Timely, AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
Almost Timely News: A Deep Dive into Fine Tuning Models (2023-08-27) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded...