Category: Generative AI

  • Why Prompt Scoping Is the New Standard for Mastering Agentic AI

    Remember to include scope in your AI prompts. Today’s models are agentic-native. What that means is they’re tuned to be less about knowing, more about doing. I said the other week that they’re less like libraries (model makers are intentionally sacrificing knowledge) and more like engines. Models today are built on the assumption that whatever…

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  • You Ask, I Answer: Chunking Enterprise Data for AI Analysis?

    Summary In today's episode, I break down how to analyze massive multi-year business reports with AI without falling victim to context window limitations or hallucinations. Here's what this means for you. You'll discover a practical architecture combining vectorized databases, knowledge graphs, and deterministic Python code that delivers reliable enterprise-scale analysis. You'll also learn these concepts:…

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  • Almost Timely News: 🗞️ How I Use AI As a Keynote Speaker & Facilitator (2026-09-27)

    _Almost Timely News: 🗞️ How I Use AI As a Keynote Speaker & Facilitator (2026-09-27) :: View in Browser_ The Big Plug ✍️ Enroll in my newest course, Introduction to Deep Research With AI. 📺 Watch my 25-minute Intro to GEO talk at Spotlight Summit! Content Authenticity Statement 100% of this week’s newsletter was made…

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  • Local AI on Apple Silicon Just Got 5x Faster: Why You Should Run Models On-Device Now

    oMLX just added dual ANE support for Qwen3.x models! Now, if that sentence seems like complete gibberish, you’re not alone. There’s a very small subset of people who would get excited about that announcement (and yes, I am one of them) but it’s important in the bigger picture. Katie Robbert and I were talking about…

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  • AI Model vs. Effort: How to Choose Brains or Muscle for Better Results and Lower Costs

    Lots of folks are confused by model choosers in AI tools. What’s the difference between model and effort? Here’s how I explain it to people. Model: brains Effort: muscle Both settings can burn more usage, but they do it in different ways. As models get bigger and smarter, they cost more compute, so vendors charge…

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  • So What? Deep Research and the Sales Process

    Summary In today's episode, I walk through how deep research and generative AI are reshaping the entire sales process, from cleaning up CRM data to crafting winning RFPs and scope-of-work documents. Here's what this means for you. You'll gain practical ways to use AI to surface buying signals, build competitive intelligence, and turn generic proposals…

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  • No Problem, Here’s How You Build It: Generate Custom Software with Generative AI on Demand

    “No problem, here’s how you build it.” – Reginald Barclay to the Enterprise computer There’s a fantastic, short scene in Star Trek TNG’s episode “The Nth Degree” in which Lt. Barclay, enhanced by aliens, asks the Enterprise computer to build a neural scanning interface and the computer responds, “There is no such device on file.”…

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  • You Ask, I Answer: AI to Map Buying Committees?

    Summary In today's episode, I walk through how AI can help B2B marketers identify the buying committee within a target enterprise while keeping human judgment at the center. Here's what this means for you. You gain a practical workflow that combines AI-powered research with the contextual awareness only your sales team and you can provide.…

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  • Why GEO Is Reverting to SEO: The Agentic AI Shift You Can’t Ignore

    This one’s for Wil Reynolds. For a couple of years now, GEO/AEO/AI/EIEIO folks have been focused – correctly – on getting mentions into model training data. How do we achieve presence in the core memory? And we’ve all developed some pretty good strategies for that; I cover a bunch of them in the paid Trust…

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  • How to Edit with AI Without Losing Your Voice Using Smallest Effective Edits

    “Show the smallest effective edits.” In the new Trust Insights AI for Writers course, one of the precepts of AI editing is that you have to tell AI how much to edit. If you say, “Edit this document” or “Revise this document”, AI goes hog-wild, drinks a few Gregorios (Hemingway’s actual favorite drink, the mojito…

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