Summary In today's episode, I walk through how deep research and generative AI are reshaping the entire sales process, from cleaning up CRM data to crafting winning RFPs and scope-of-work documents. Here's what this means for you. You'll gain practical ways to use AI to surface buying signals, build competitive intelligence, and turn generic proposals…
“No problem, here’s how you build it.” – Reginald Barclay to the Enterprise computer There’s a fantastic, short scene in Star Trek TNG’s episode “The Nth Degree” in which Lt. Barclay, enhanced by aliens, asks the Enterprise computer to build a neural scanning interface and the computer responds, “There is no such device on file.”…
Summary In today's episode, I walk through how AI can help B2B marketers identify the buying committee within a target enterprise while keeping human judgment at the center. Here's what this means for you. You gain a practical workflow that combines AI-powered research with the contextual awareness only your sales team and you can provide.…
“Show the smallest effective edits.” In the new Trust Insights AI for Writers course, one of the precepts of AI editing is that you have to tell AI how much to edit. If you say, “Edit this document” or “Revise this document”, AI goes hog-wild, drinks a few Gregorios (Hemingway’s actual favorite drink, the mojito…
Summary In today's episode, I tackle how a manager can shift a creative team's mindset from crafting original work to reviewing and refining AI-generated outputs. Here's what this means for you. You gain a practical framework for easing the psychological strain that AI introduces onto creative teams. You'll also learn these concepts: why empathy and…
_Almost Timely News: 🗞️ What’s Changed in Basic AI Prompting (2026-09-20) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. 📺 Watch my 25-minute Intro to GEO talk at Spotlight Summit! Content Authenticity Statement 100% of this week’s newsletter was…
Summary In today's episode, I examine what becomes the new premium differentiator for brands when AI drives the cost of content creation to near zero. Here's what this means for you. Shifting your marketing budget from endless content production toward scarce, meaningful experiences unlocks genuine value because your audience's attention and time stay finite no…
