Category: Generative AI

  • You Ask, I Answer: Multi Agent AI Orchestration Costs?

    Summary In today's episode, I break down why complex multi-agent orchestrations are wildly expensive and share practical model selection strategies to slash those costs. Here's what this means for you. You'll discover that matching lighter, cheaper AI models to simpler tasks like documentation saves a fortune without sacrificing quality. You'll also learn these concepts: why…

    Continue reading →

  • The Truth About AI Bias: Why It Can Never Be Completely Removed

    There is no such thing as removing bias from generative AI completely. None. Zero. Anyone making that claim is lying, period, end of story. Here’s why. A lot of people – with good intentions, and with good effect – can REDUCE bias by giving today’s language models clear guidelines about what constitutes inclusive language versus…

    Continue reading →

  • The AI Hypocrisy: Why Secretive Use of Generative AI is Fueling Creator Backlash

    Many more people are using AI than you thought. This is the conclusion from the fan fiction kerfuffle of yesterday, when a Claude formatting tag was copied by authors unwittingly into their fan fiction published on Archive of Our Own (AO3). Folks are hastily editing their stories, and in some cases, removing them from Archive.org…

    Continue reading →

  • Almost Timely News: 🗞️ How to Demonstrate Your AI Chops in Job Hunting (2026-07-26)

    _Almost Timely News: 🗞️ How to Demonstrate Your AI Chops in Job Hunting (2026-07-26) :: View in Browser_ The Big Plug 👉 New book! 21 Use Cases of Generative AI For Marketers Content Authenticity Statement 90% of this week’s newsletter was made by me, the human. You’ll see multiple outputs from Claude Opus 5 including…

    Continue reading →

  • Why AI Editing Is Making Your Writing Boring and How to Fix It

    A reminder that editing with AI makes works read more like AI. When GenAI works on text, it works in probabilities. That’s literally how it works at its heart, figuring out the most probable next item in a sequence based on the data in the sequence. It’s why it’s so good at things like predicting…

    Continue reading →

  • You Ask, I Answer: AI For Churn Analysis?

    Summary In today's episode, I walk through how to use AI coding tools to run cohort churn analysis on your AI-generated leads. Here's what this means for you. You'll be able to determine whether specific lead sources are actually worth your marketing investment. You'll also learn these concepts: how to set up a coding environment…

    Continue reading →

  • So What? How to Build New Microsoft Copilot Capabilities

    Summary In today's episode, I walk through practical techniques for extending Microsoft Copilot's capabilities beyond its out-of-the-box limitations using skills, agents, and its built-in Python environment. Here's what this means for you. You can transform a tool often dismissed as inferior into a capable enterprise AI system that handles deterministic tasks like word counting, regression…

    Continue reading →

  • The Machines Are Taking Over: Why Your Digital Marketing Strategy Must Pivot to AI Bot Traffic

    Today on the Trust Insights livestream, I showed how I wired AI bot traffic data into a separate Google Analytics 4 account. What this showed, which was fairly stunning, was a tale of 2 websites. On the left, a regular GA4 account which blocks bots so that you get a sense of the humans on…

    Continue reading →

  • You Ask, I Answer: Structuring Data For AI?

    Summary In today's episode, I walk through how to structure data for machines using JSON, schema, and lighter alternatives to improve AI search visibility. Here's what this means for you. You discover that GEO requires passing three sequential gates and that lighter weight formats like markdown and YAML may serve your AI visibility far better…

    Continue reading →

  • How to Use Cloudflare’s New AI Bot Controls to Protect Your Content and Brand

    Choose which bots to block carefully. Cloudflare, a couple days ago, made significant changes to how they identify AI bots. You can now block specific classes and types of AI bots, and they’re in three categories: AI Crawler: this vacuums up your content to feed model training data AI Search: this bot searches for stuff…

    Continue reading →