Category: Content
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You Ask, I Answer: Value of Content Marketing in an AI World?
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content creators creates a new economic equation. Christopher suggests that instead of…
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Mind Readings: How Do We Know Content Is Made By A Human?
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually mechanically perfect and lacks the imperfections of…
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You Ask, I Answer: Gated Content Outdated Marketing Tactic?
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this is that a lot of content isn’t worth gating…
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You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “I’ve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is…
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You Ask, I Answer: Sales and Marketing Tone of Voice?
Jake asks, “Can you talk about tone of voice and how to try and keep it consistent between sales and marketing?” If there’s a big difference in tone between sales and marketing, it means that your messaging is not unified. This can be a problem if there’s no governance or plan in place. To fix…
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Mind Readings: Advanced Questions
At a recent event, one of the speakers talked about answering the advanced questions. That got me wondering… what exactly are the advanced questions, anyway? Summary: In this episode, the speaker talks about how to create content for key stakeholders, instead of commodity content that search engines would find. He talks about how there are…
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You Ask, I Answer: Impact of AI on Content Marketing?
Maria asks, “Is there anything specific that worries you about the impact of AI for content/marketing, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…