by Christopher S Penn | Apr 29, 2022 | Content, Content Marketing, Marketing, Marketing Data Science, You Ask I Answer
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 28, 2022 | Content Marketing, Content, Marketing, You Ask I Answer
In today’s episode, Brian asks, “how have things changed since you started content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...
by Christopher S Penn | Apr 26, 2022 | Marketing, Content, Content Marketing, Marketing Data Science, You Ask I Answer
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube...
by Christopher S Penn | Feb 22, 2022 | analytics, Content, Marketing, Strategy
Katie asks in Analytics for Marketers, “What content is missing about analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...
by Christopher S Penn | Feb 12, 2022 | Marketing, Content, Content Marketing, Mind Readings
In this episode of Mind Readings, some thoughts about our cadence of marketing and how it’s like striking a flint onto tinder to light a fire. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a...
by Christopher S Penn | Jan 25, 2022 | Content, Content Marketing, Marketing, You Ask I Answer
Donna asks, “How do you know which content modality (video, ebook, blog post) performs best?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...