Content Archives - Page 2 of 18 - Christopher S. Penn Marketing Blog

You Ask, I Answer: What to Document for Content Marketing?

by Christopher S Penn | Dec 28, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Strategy

Michael asks, “With regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting?” This is a great question, partly because Gary’s advice is based on his experiences, and...

You Ask, I Answer: Content Marketing Quality and Quantity

by Christopher S Penn | Dec 20, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Marije asks, “Do you think it is worth it to put a lot of effort into one piece of content or is one better off focusing on making more and smaller pieces of content?” Quality is job one in content marketing, but the ideal state is to produce high quality...

You Ask, I Answer: Content Marketing Strategy and Company Size

by Christopher S Penn | Dec 18, 2018 | Content, Content Marketing, Marketing, Strategy

Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...

You Ask, I Answer: How To Use YouTube for Organic Marketing

by Christopher S Penn | Nov 29, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Video, YouTube

Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...

You Ask, I Answer: How To Be a Confident Public Speaker

by Christopher S Penn | Nov 8, 2018 | Content, Content Marketing, Marketing, Speaking

Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn...

Solicited Review: TechSmith SnagIt 2019

by Christopher S Penn | Oct 25, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Review

In this review, learn the two features that matter most to me as a marketer, one which protects personally identifiable information, and the other which makes design feedback much easier. FTC Disclosure: I was provided a review copy of the application at no cost....