Content Archives - Page 2 of 19 - Christopher S. Penn Marketing Blog

You Ask, I Answer: The Difference Between Buyer Personas and Target Audiences

by Christopher S Penn | Apr 23, 2019 | Content, Content Marketing, Marketing, Strategy

Stephanie asks, “What’s the difference between buyer personas and target audiences, in the context of content marketing?” Buyer personas and target audiences/target markets are frequently used terms in digital marketing, but when done properly are...

You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics

by Christopher S Penn | Apr 22, 2019 | analytics, Content, Content Marketing, Google Analytics, Marketing, Marketing Technology, Metrics

Stephanie asks, “Is your paid traffic outperforming your organic traffic? Or vice versa?” This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid...

ContentTech Summit 2019 Day 2 Recap

by Christopher S Penn | Apr 11, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...

You Ask, I Answer: Extracting Social Content Data

by Christopher S Penn | Mar 25, 2019 | analytics, Content, Content Marketing, Marketing, Marketing Technology, Metrics, Social media, Social networks

Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media...

You Ask, I Answer: Current Video Gear On The Road?

by Christopher S Penn | Feb 25, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Media, Personal branding, Speaking, Video

Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a...