Category: Content
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You Ask, I Answer: Changes in Content Marketing?
In today’s episode, Brian asks, “how have things changed since you started content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…
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You Ask, I Answer: Measuring Lifetime Value of Content?
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for…
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You Ask, I Answer: Missing Analytics Content?
Katie asks in Analytics for Marketers, “What content is missing about analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
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Mind Readings: Content Sparks
In this episode of Mind Readings, some thoughts about our cadence of marketing and how it’s like striking a flint onto tinder to light a fire. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
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You Ask, I Answer: Most Effective Content Modalities?
Donna asks, “How do you know which content modality (video, ebook, blog post) performs best?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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You Ask, I Answer: Does Gated Content Work?
Darren asks, “Does gated content work?” Well… it depends. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You Ask, I…
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You Ask, I Answer: Identifying Working Topics in Content Marketing
Matt asks, “How do you know which content topics are working?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
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You Ask, I Answer: Content Analytics for Effectiveness
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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Is Your Content Marketing Worth Stealing?
How do you know when you’ve created something valuable? How do you know when your marketing has really hit the mark? It isn’t just when your leads increase or your traffic goes up or your inbound links improve. Those are good measures, of course, with tangible business outcomes, but there’s another benchmark that I think…
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Why Your Content Marketing Isn’t Working
On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content marketing wildly successful. And yet almost none of…