Category: Content Marketing
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You Ask, I Answer: Most Effective Content Modalities?
Donna asks, “How do you know which content modality (video, ebook, blog post) performs best?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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You Ask, I Answer: Does Gated Content Work?
Darren asks, “Does gated content work?” Well… it depends. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You Ask, I…
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You Ask, I Answer: Identifying Working Topics in Content Marketing
Matt asks, “How do you know which content topics are working?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
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You Ask, I Answer: Content Analytics for Effectiveness
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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Is Your Content Marketing Worth Stealing?
How do you know when you’ve created something valuable? How do you know when your marketing has really hit the mark? It isn’t just when your leads increase or your traffic goes up or your inbound links improve. Those are good measures, of course, with tangible business outcomes, but there’s another benchmark that I think…
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What Content Marketing Analytics Really Measures
When we talk content marketing analytics, what comes to mind? How well did a piece of content perform? What tools should we use to measure our content? How should we use our analytics to inform our content marketing strategy? Those are all good questions, good lines of inquiry, and they highlight one of the most…
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Retiring Old Email Marketing Strategies
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called Premium Content, back when it was hosted on a platform…
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Avoid The Content Marketing Graveyard
I was cleaning up some backups the other day from one of my older computers and came across a series of short films distributed by the AtomFilms To Go podcast – way back in 2006. They were brilliant, pithy short films, a few minutes at most, produced for the first video iPods of the era.…
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Why Your Content Marketing Isn’t Working
On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content marketing wildly successful. And yet almost none of…
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Advanced Content Marketing Metrics: Reading Time, Part 1
Today, let’s take a look at a more advanced content marketing metric: reading time. For the written word, like blog posts and large articles, one of the more useful metrics to know is average time on page. How long did someone spend reading our content, and does that match up well with our content? To…