Category: Content Marketing

  • Build on Land People Trust: Why “Don’t Build on Rented Land” Still Rules in the Age of AI

    Is “don’t build on rented land” ready for retirement? Jay Baer argues that might be the case, especially in the age of AI. I disagree, and here’s why. First, we have to decide what “land” means. Does “don’t build on rented land” mean slap up a static website stuffed with crusty blog posts? It did…

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  • You Ask, I Answer: Automating Content For LinkedIn?

    Summary In today's episode, I examine how to use generative AI for LinkedIn automation without sacrificing quality or reputation. Here's what this means for you. You can build smart automation that provides value instead of triggering algorithmic penalties. You'll also learn these concepts: the distinction between deterministic and probabilistic tasks, the dangers of generating content…

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  • Is Google’s Gemini the Greenest AI? New Environmental Impact Data Revealed

    For my sustainability-minded friends, Google has some new data. Gemini has some very cool, very good efficiency numbers in terms of environmental impact. Here’s how much a single prompt costs the environment in Google Gemini: 0.24 watt-hours, equal to 9 seconds of watching TV. 0.03 grams of CO2, equal to 2 breathes you take 0.26…

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  • Why Multiple Small AI Agents Often Outperform One Big One

    Here’s an unusual maxim in the world of agentic AI that’s largely true: two smaller, less smart models > one big model The cornerstone of modern agentic AI – meaning AI done with agents, little self-driving apps – is that we get better results from quantity than quality. That seems counterintuitive, but it generally holds…

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  • So What? How to Write a Book with Generative AI

    Summary In today's episode, I walk through how to use generative AI to turn existing content like courses and newsletters into a published book. Here's what this means for you. You learn a practical workflow that repurposes your hard-won content into new revenue streams without staring down a blank page. You'll also learn these concepts:…

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  • Is Your Website Invisible to ChatGPT Search? The Hidden Cost of Blocking AI Crawlers

    If you blocked OpenAI’s web crawler from training on your data, your site is not listed as a source in ChatGPT Search. That’s the new Faustian bargain. If ChatGPT Search catches on, then you’re not included. Exhibit A: asking ChatGPT Search about the 1924 NY Times Op-Ed about immigration (which does exist). No sources listed.…

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  • How Plain Text Files Supercharge AI Productivity (No Complicated Tools Needed)

    The fastest way to make AI more productive is with plain text files. Over the past few months I’ve been using coding tools like Cline (my current favorite though most any will do) even for non-coding tasks. What makes these special and exceptionally effective is a simple set of practices built into the tools themselves:…

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  • Will AI Make You Shine Brighter? How to Stand Out in a World of “Average-ification

    If AI, as some are positing, is going to obliterate critical thinking and reduce people to the mindless blobs featured in WALL-E… isn’t that good for you? If everyone around you is average at best… then won’t you stand out more? If all the snake oil folks’ slop they’re peddling is mindless dreck that doesn’t…

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  • Mind Readings: My Content Creation Workflow, Part 3

    Summary In today's episode, I explain how to use AI tools to analyze your social media engagement and identify your best-performing content. Here's what this means for you. You can focus your energy on topics that already prove their value instead of guessing what your audience wants. You'll also learn these concepts: how to capture…

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  • Mind Readings: My Content Creation Workflow, Part 1

    Summary In today's episode, I introduce my multi-part series about the process of turning raw ideas into various content formats. Here's what this means for you. You can scale your content production and maximize your efficiency even with limited time. You'll also learn these concepts: how to align content with business objectives, why non-zero metrics…

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