For my sustainability-minded friends, Google has some new data. Gemini has some very cool, very good efficiency numbers in terms of environmental impact. Here’s how much a single prompt costs the environment in Google Gemini: 0.24 watt-hours, equal to 9 seconds of watching TV. 0.03 grams of CO2, equal to 2 breathes you take 0.26…
Here’s an unusual maxim in the world of agentic AI that’s largely true: two smaller, less smart models > one big model The cornerstone of modern agentic AI – meaning AI done with agents, little self-driving apps – is that we get better results from quantity than quality. That seems counterintuitive, but it generally holds…
Summary In today's episode, I walk through how to use generative AI to turn existing content like courses and newsletters into a published book. Here's what this means for you. You learn a practical workflow that repurposes your hard-won content into new revenue streams without staring down a blank page. You'll also learn these concepts:…
If you blocked OpenAI’s web crawler from training on your data, your site is not listed as a source in ChatGPT Search. That’s the new Faustian bargain. If ChatGPT Search catches on, then you’re not included. Exhibit A: asking ChatGPT Search about the 1924 NY Times Op-Ed about immigration (which does exist). No sources listed.…
The fastest way to make AI more productive is with plain text files. Over the past few months I’ve been using coding tools like Cline (my current favorite though most any will do) even for non-coding tasks. What makes these special and exceptionally effective is a simple set of practices built into the tools themselves:…
Summary In today's episode, I introduce my multi-part series about the process of turning raw ideas into various content formats. Here's what this means for you. You can scale your content production and maximize your efficiency even with limited time. You'll also learn these concepts: how to align content with business objectives, why non-zero metrics…
Summary In today's episode, I walk through how to use generative AI to revitalize outdated case studies and build a repeatable engine for creating new ones from scratch. Here's what this means for you. You'll see how a scoring rubric and brand knowledge block can turn a neglected marketing asset into a persuasive, high-conversion page…
Summary In today's episode, I walk through how to use generative AI to audit and realign your services pages with your ideal customer profile using a built scoring rubric. Here's what this means for you. You will gain a repeatable process for diagnosing weak website messaging so prospects instantly understand what you do and feel…
