Category: Content Marketing
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You Ask, I Answer: Standing Out in Crowded Content Marketing?
Ashram asks, “What is your advice for standing out in the crowd in a highly saturated content creation market? i feel like many marketers are trying this approach compared to other industries.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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You Ask, I Answer: Content Marketing Measurement Formula?
Sunny asks, “How to create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
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You Ask, I Answer: Qualitative and Quantitative Content Marketing Metrics?
Susan asks, “Which is better for measuring content marketing, qualitative or quantitative metrics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
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You Ask, I Answer: TikTok and Content Marketing?
Ann asks, “How does TikTok indirectly or directly affect content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
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You Ask, I Answer: Content Marketing Management Mistakes?
Ann asks, “Name one or two mistakes people make while managing a content marketing team?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Content Awareness vs Consumption?
Ann asks, “Does it matter if people consume the content or is it enough for them to notice it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
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You Ask, I Answer: Content Marketing and Web3?
Ann asks, “What should content marketers be doing about Web3?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In this…
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You Ask, I Answer: Accessible and Inclusive Content?
Ann asks, “Accessible and inclusive content marketing has garnered more attention in the last couple of years. How have you seen/heard brands address either or both topics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
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You Ask, I Answer: SEO And Content Marketing?
Ann asks, “Given all the “instant” answers Google delivers in search results, does SEO still matter for content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
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You Ask, I Answer: Most Hated Business Jargon?
Ann asks, “What is your most hated jargon or business-speak? Why?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…