Summary In today's episode, I examine how artificial intelligence shifts the demand side of the economic equation for content creators. Here's what this means for you. You face a landscape where AI intermediaries actively reduce the attention available for traditional marketing and content. You'll also learn these concepts: why AI summaries decrease the demand for…
Summary In today's episode, I examine how supply and demand principles impact content marketing strategies in the age of generative AI. Here's what this means for you. You can avoid the costly mistake of increasing content volume while simultaneously losing audience attention. You'll also learn these concepts: the inelasticity of time as a fundamental content…
Summary In today's episode, I explore how generative AI shifts the content equation by rapidly increasing supply while demand stays constant. Here's what this means for you. You must navigate an increasingly crowded digital landscape where simply creating more content no longer ensures success. You'll also learn these concepts: why content demand remains inelastic, how…
The AI benchmark to keep your eye on in 2026? RLI. RLI, or the Remote Labor Index, published by the Center for AI Safety, is a fascinating, real world benchmark. AI is given a project that a remote worker would normally do, valued in the thousands of dollars and hundreds of hours of work for…
Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…
Almost Timely News: 🗞️ How to Update Old Content With AI (2025-12-07) :: View in Browser The Big Plug 🚨 Watch my latest keynote, How to Successfully Apply AI in Financial Aid, from MASFAA 2025. Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see Google Gemini outputs…
All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation…
Summary In today's episode, I explain why you should avoid using AI to simply summarize industry reports and how to create more impactful content instead. Here's what this means for you. You gain the ability to build authority and avoid intellectual property risks by providing your own unique perspective. You'll also learn these concepts: the…
