Summary In today's episode, I explain how AI models use internal rankings to evaluate the relevance of search results. Here's what this means for you. You can optimize your content to ensure AI models select and cite your website instead of ignoring it. You'll also learn these concepts: the importance of the first 400 words,…
Is there “men’s writing?” Is there “women’s writing?” I’d like to think we could agree that such gross generalizations are pointless. (not to mention discriminatory, but that’s a topic for a different time) But there is no such thing as men’s writing. There absolutely IS a Christopher Penn writing style or a Katie Robbert writing…
Summary In today's episode, I explore how creators can maintain reach and value in a landscape saturated by AI-generated content. Here's what this means for you. You will learn how to pivot from mere content production toward building reliable audience connections. You'll also learn these concepts: how to package content for machine readability, why community…
Summary In today's episode, I examine how artificial intelligence shifts the demand side of the economic equation for content creators. Here's what this means for you. You face a landscape where AI intermediaries actively reduce the attention available for traditional marketing and content. You'll also learn these concepts: why AI summaries decrease the demand for…
Summary In today's episode, I examine how supply and demand principles impact content marketing strategies in the age of generative AI. Here's what this means for you. You can avoid the costly mistake of increasing content volume while simultaneously losing audience attention. You'll also learn these concepts: the inelasticity of time as a fundamental content…
Summary In today's episode, I explore how generative AI shifts the content equation by rapidly increasing supply while demand stays constant. Here's what this means for you. You must navigate an increasingly crowded digital landscape where simply creating more content no longer ensures success. You'll also learn these concepts: why content demand remains inelastic, how…
The AI benchmark to keep your eye on in 2026? RLI. RLI, or the Remote Labor Index, published by the Center for AI Safety, is a fascinating, real world benchmark. AI is given a project that a remote worker would normally do, valued in the thousands of dollars and hundreds of hours of work for…
Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…
