All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation…
Summary In today's episode, I explain why you should avoid using AI to simply summarize industry reports and how to create more impactful content instead. Here's what this means for you. You gain the ability to build authority and avoid intellectual property risks by providing your own unique perspective. You'll also learn these concepts: the…
What advice do you need to retire? As conference season ramps back up, I’m updating slide decks and talking points – and finding some dinosaurs that were correct once upon a time, but now need to be put out to pasture. Here’s one about video generation. I used to say that video generation can’t handle…
Summary In today's episode, I demonstrate how to deploy and refine AI-generated content for maximum impact. Here's what this means for you. You can turn basic AI drafts into high-quality pillar content that captures human attention in an automated world. You'll also learn these concepts: how markdown and tables of contents aid crawlers, why a…
Summary In today's episode, I show you how to use deep research AI tools and human frameworks to upgrade existing content for better SEO. Here's what this means for you. You can turn thin or outdated articles into authoritative, high-value resources that satisfy both readers and AI crawlers. You'll also learn these concepts: how to…
Summary In today's episode, I demonstrate how to use AI tools to diagnose and optimize underperforming content. Here's what this means for you. You can transform low-click web pages into valuable assets that better serve your target audience. You'll also learn these concepts: how to align content with an ideal customer profile, how to audit…
Summary In today's episode, I discuss how to optimize content for the era of AI-driven search and "search everywhere" optimization. Here's what this means for you. You can maintain visibility and relevance even as AI models increasingly provide direct answers to user queries. You'll also learn these concepts: why AI models rely on web search…
Summary In today's episode, I discuss how content marketers can protect their organic traffic from Google's generative AI overviews. Here's what this means for you. You can shift your strategy from providing mere answers to offering unique experiences that machines cannot easily replicate. You'll also learn these concepts: why focusing on experiences beats providing static…
Summary In today's episode, I explain how to leverage AI for rapid content creation without sacrificing quality. Here's what this means for you. You gain the ability to produce high-quality content at scale even during time-sensitive periods. You'll also learn these concepts: why preparatory work prevents low-quality AI slop, how to build a content ingredient…
