by Christopher S Penn | Jul 7, 2022 | Content, Content Marketing, Marketing, You Ask I Answer
Susan asks, “Which is better for measuring content marketing, qualitative or quantitative metrics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 24, 2022 | Content Marketing, Content, Marketing, TikTok, You Ask I Answer
Ann asks, “How does TikTok indirectly or directly affect content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-tiktok-content-marketing.mp3 Download the MP3 audio...
by Christopher S Penn | Jun 22, 2022 | Content Marketing, Content, Management, Marketing, You Ask I Answer
Ann asks, “Name one or two mistakes people make while managing a content marketing team?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-content-marketing-management-mistakes.mp3...
by Christopher S Penn | Jun 21, 2022 | Content Marketing, Content, Marketing, You Ask I Answer
Ann asks, “Does it matter if people consume the content or is it enough for them to notice it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-content-awareness-vs-consumption.mp3...
by Christopher S Penn | Jun 20, 2022 | You Ask I Answer, Content Marketing, Marketing
Ann asks, “What should content marketers be doing about Web3?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-content-marketing-web3.mp3 Download the MP3 audio here. Take my new...
by Christopher S Penn | Jun 17, 2022 | Accessibility, Content Marketing, Diversity, Marketing, You Ask I Answer
Ann asks, “Accessible and inclusive content marketing has garnered more attention in the last couple of years. How have you seen/heard brands address either or both topics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...