How To Think About Content Marketing Strategy
Stephanie asks, "Which comes first, content or the distribution strategy?" Neither comes first. What comes first is your goal, your objective. If you’re not clear on the objective, then you’ll create content poorly aligned to your goal, and then...Content Strategy and the Marketing Blog
Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you’d like more of from me. Your answers were pretty clear: You want more content that’s text, that’s faster to...You Ask, I Answer: Measuring Content Engagement KPIs?
Erika asks, “What KPIs do you use to measure your content engagement, and where do you source the data to track them?” It depends on how we define engagement in content marketing. What constitutes engaging content? Reading it? Sharing it? One of the quirks...You Ask, I Answer: Content Strategy and Marketing Funnel?
Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?” Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer...You Ask, I Answer: Which Comes First, SEO or Content?
Maciej asks, “In your opinion, is it a viable strategy to start creating content and invest in SEO later?” All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always...AI for Marketers Book
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