Holophrasis, lexical density, lexical compression, nominalization, surprisal. These 5 words do some surprising things when you add them to prompting for AI. One of the things that AI does best is jargon. The nature of the underlying models means that high probability phrases lead to high probability results – and that’s often boring, unfocused, and…
Summary In today's episode, I explain how to build a system that automates the transformation of Google Search Console zero-click queries into high-quality AI articles. Here's what this means for you. You can turn untapped search impressions into a scalable source of relevant and brand-consistent content. You'll also learn these concepts: how Python automates the…
Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…
A reminder that you need to build for both. Both what? Humans and machines, in equal measure. Assume that today, in a world of Claude Coworks and OpenClaws that an AI agent at some point will be involved in the process of recommending you as the answer to someone’s problem. The more that everything you…
Summary In today's episode, I explain how you can identify content gaps and unanswered questions to improve your visibility in AI search. Here's what this means for you. You can create content that addresses the actual needs of your audience instead of guessing what they want. You'll also learn these concepts: how to use Reddit…
Summary In today's episode, I explain how to leverage AI to create persuasive commercial case studies. Here's what this means for you. You will learn to transform raw project successes into high-impact marketing stories. You'll also learn these concepts: defining a detailed ideal customer profile, identifying second-order benefits for buyers, and using voice transcripts to…
Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
Summary In today's episode, I explain how to avoid generic, salesy AI-generated landing pages by providing better context. Here's what this means for you. You will master the art of prompting AI to create authentic, high-converting landing pages tailored to your specific audience. You'll also learn these concepts: how to define brand standards for AI…
Stop reinventing the agentic wheel. One of the cardinal principles of good development is to not reinvent the wheel -that is, to not recreate something that already exists. If you’re using agentic AI tools like Claude Code, Gemini CLI, OpenAI Codex, Qwen Code, etc., when you start a new project, there’s a very good chance…
Summary In today's episode, I explain how Google evaluates AI-generated content and why fulfilling user intent remains the most important factor for search rankings. Here's what this means for you. You can leverage AI to create high-quality material that satisfies customers instead of just adding more noise to the internet. You'll also learn these concepts:…
