You Ask, I Answer: Channel and Content Performance Metrics?
Tyler asks, “How do you prefer to track your channel metrics or content performance metrics? Native analytics? Social Media tools? Combination? Interested in hearing your thoughts!” I prefer to look more at outcomes first, to determine what’s working...You Ask, I Answer: Tips for Launching a Content Marketing eBook
Erikka asks, “I’m going to release an ebook soon. I’m using the ebook to build an audience and really an email list. Any advice on dos and Don’t’s or advice about launching the book?” Launching an eBook – like any form of content marketing – is...You Ask, I Answer: Social Platforms to Leave Behind
Lisa asks, “Which social platforms do you wish you could (or are planning to) leave behind?” Without a doubt, Facebook. On the one hand, it’s a rich source of data. On the other hand, it’s an unethical company that is willfully permitting...You Ask, I Answer: What Makes Engaging Content?
Lisa asks, “Think about brands you (as a consumer) trust and engage with most often online. Why does their content prompt you to engage?” We’ve all read many answers to this question over the years, and in the end, a consistent answer does exist. For...You Ask, I Answer: Biggest Time Wasters in Content Marketing?
Lisa asks, “What are the biggest time wasters that plague content marketing programs?” Before we can answer this question, we have to define what a time waster is. Is it something that won’t work, won’t generate results? Is it something for...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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