You Ask, I Answer: Analytics Uncovered By Data Science?
Monina asks, “What kind of analytics can data science uncover?” This is an interestingly worded question. Analytics are fundamentally about explaining what happened, the what in your data. Very often, as stakeholders we also want to know what’s...You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines...You Ask, I Answer: Scaling Content Curation?
Jen asks, “How do you curate content for your social media channels?” I have a list of trusted sources, about 150 of them, that I bring into a SQL database. I run several scripts to vacuum up the article text, index it, and then run natural language...You Ask, I Answer: Multiple Content Format Strategy?
Heidi asks, “Why did you start to offer video, audio and text on your blog? Do you track each content format differently?” I changed in late 2017 to a video-first format after seeing the way the audience is changing in their consumption of content. By...You Ask, I Answer: Help Articles vs. Blog Posts for SEO?
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
