You Ask, I Answer: Content for Middle of Funnel Marketing?
Melissa asks, “What content works best for moving prospects from the awareness stage and turning them into leads?” The answer to the question of middle of funnel content is contingent on what kinds of prospects they are and where they are in the demand...You Ask, I Answer: Measuring Content in the Customer Experience?
Stephanie asks, “How can marketers measure if their content is improving the customer experience?” In the buyer’s journey portion of the customer experience, measure by pipeline acceleration; what content is moving people towards conversion? In the...You Ask, I Answer: What Makes a Good Content Marketing Idea?
Stephanie asks, “How do you define what makes a good, quality content idea?” The easy answer is whether it provokes emotion. Measure your emotional writing with a service like IBM Watson Tone Analyzer. Can’t see anything? Watch it on YouTube here....You Ask, I Answer: Centralizing Content Marketing Ideas?
Stephanie asks, “Is there a good system for centralizing ideas? What tools do you use?” For images, I store stuff in Camtasia’s SnagIt. For other stuff, I used to use Evernote, but I’ve since switched to the open-source package Joplin because...You Ask, I Answer: Focus on One Content Marketing Format?
Stephanie asks, “If someone only has the bandwidth to create in one format, where should they focus their time?” Video. Why? Because a transmedia content strategy permits you to spin lots of assets from one video. Can’t see anything? Watch it on...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
