You Ask, I Answer: What to Document for Content Marketing?
Michael asks, “With regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting?” This is a great question, partly because Gary’s advice is based on his experiences, and...You Ask, I Answer: Content Marketing Quality and Quantity
Marije asks, “Do you think it is worth it to put a lot of effort into one piece of content or is one better off focusing on making more and smaller pieces of content?” Quality is job one in content marketing, but the ideal state is to produce high quality...You Ask, I Answer: Content Marketing Strategy and Company Size
Marije asks, “Do you think that a small company should use a different content strategy than a large company? If so, what is the main reason for that?” At a macro level, every company’s content marketing strategy is and should be identical: use...You Ask, I Answer: How To Use YouTube for Organic Marketing
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...You Ask, I Answer: How To Be a Confident Public Speaker
Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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