Content Marketing Archives - Page 2 of 6 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Bad Content Marketing Advice?

by Christopher S Penn | May 6, 2019 | Content, Content Marketing, Marketing, Strategy

Lisa asks, “What’s the worst advice you’ve received or seen given to content marketers (or about content marketing)?” Interesting question. There isn’t a ton of terrible advice out there per se – most content marketing advice falls...

You Ask, I Answer: Finding Industry-Specific Content Marketing Opportunities

by Christopher S Penn | May 1, 2019 | Content, Content Marketing, Data Science, Machine Learning, Marketing, Marketing Technology, Predictive Analytics

Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific...

You Ask, I Answer: The Difference Between Buyer Personas and Target Audiences

by Christopher S Penn | Apr 23, 2019 | Content, Content Marketing, Marketing, Strategy

Stephanie asks, “What’s the difference between buyer personas and target audiences, in the context of content marketing?” Buyer personas and target audiences/target markets are frequently used terms in digital marketing, but when done properly are...

You Ask, I Answer: Paid and Organic Traffic Evaluation in Google Analytics

by Christopher S Penn | Apr 22, 2019 | analytics, Content, Content Marketing, Google Analytics, Marketing, Marketing Technology, Metrics

Stephanie asks, “Is your paid traffic outperforming your organic traffic? Or vice versa?” This is a bit of a misleading question, in the sense that it implies you want to focus on one more than the other. The real goal is to evaluate the synergy of paid...

ContentTech Summit 2019 Day 2 Recap

by Christopher S Penn | Apr 11, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....

ContentTech Summit 2019 Day 1 Recap

by Christopher S Penn | Apr 10, 2019 | Conferences, Content, Content Marketing, Marketing, Marketing automation, Marketing Technology

In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent...