In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent Content Conference) had a lot to offer. Watch…
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3…
Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the…
I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about scaling social media; we marketers have a limited number of hours…
Adam asks, “How do you get more out of exhibiting at trade shows? What’s something you’ve done?” Making a tradeshow work for you typically requires a three-part strategy: air cover, ground game, and activation. Watch the full video to learn what each strategy is and why you shouldn’t use just one if you can avoid…
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging, and educational. So how do you make a marketing conference workshop more engaging? Engagement…
Ben asks, “If you had to recommend a single general digital marketing conference to attend, what would it be? Where can i get the most takeaway educational value?” As with anything, the answer to this is highly dependent on your needs. What do you need to learn the most? – B2B marketer? Go to the…
Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless microphone Square Jellyfish smartphone tripod mount Ultrapod II portable tabletop tripod TASCAM…
A recap of three key themes shared at MPB2B Day 1, and why one of them stands out so much. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
At events and conferences, organizers are challenged by two types of attendees, the structured and the free-spirited. The structured want session registration and planning out their schedules weeks in advance. The free-spirited want to go where the spirit takes them. Pleasing both is exceptionally difficult. Watch the video to learn how companies with mega-events like…
