Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different – something others don’t have Useful…
Summary In today's episode, I break down seven criteria for choosing trade show swag that people actually remember instead of trashing. Here's what this means for you. You'll leave with a practical checklist that helps your brand stand out and build lasting impressions at events. You'll also learn these concepts: why brand alignment matters more…
Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of AI for marketers. Operations is…
Summary In today's episode, I recap the MarTech East Conference and share the major themes from my three-hour attribution workshop and the conference talks. Here's what this means for you. You gain an insider view of marketing operations trends and learn to recognize common pitfalls in your own tech stack strategy. You'll also learn these…
In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
Summary In today's episode, I recap day two of Content Marketing World and walk through standout talks from Robert Rose, Joe Polizzi, Tamsen Webster, Ginny Dietrich, Lee Odden, and Ann Handley. Here's what this means for you. The biggest lesson is that marketers keep relearning the same basics because companies have a revolving door problem,…
Summary In today's episode, I walk through how to take advantage of mega conference season in your industry to boost your marketing visibility. Here's what this means for you. You can leverage upcoming events to gain mind share and authority by creating content that serves both the conference and your brand. You'll also learn these…
Summary In today's episode, I walk through the exact video and audio equipment loadout I use to videotape my speaking engagements at conferences and venues. Here's what this means for you. You'll get a field-tested, modular kit you can build piece by piece so you're ready to record anywhere from a hotel ballroom to a…
Summary In today's episode, I walk through attribution analysis and preview a hands-on workshop at the Martech Conference in Boston covering why attribution matters and how marketers can build models that actually work. Here's what this means for you. You get a clear path from messy marketing data to confident budget, resourcing, and hiring decisions…
