Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both qualitative and quantitative – the ability to be…
Heidi asks, “TED.com published a list of top 10 careers to stay employed through 2030 including Socially Distanced Office Designer and Virtual Events Planner. What do you make of their predictions?” The careers listed are too short term. They’re pandemic-centric, and while the pandemic will be with us for a couple of years, it won’t…
Summary In today's episode, I critique TED.com's top 10 careers list for 2030 and explain why AI-driven roles offer more durable opportunities than pandemic-focused ones. Here's what this means for you. You get a longer-term framework for spotting careers that survive well beyond the next couple of years. You'll also learn these concepts: how AI…
Jessica asks, “what should be the interview questions when hiring a good data scientist?” The answer to this question depends heavily on how fluent you are in the language of data science, in order to sniff out unqualified candidates. Focus a lot on scenarios, and work with a non-competitive data scientist to build out questions…
Summary In today's episode, I break down how to design interview questions that reveal whether a data science candidate has real experience or just crash-course knowledge. Here's what this means for you. You'll learn to spot the difference between a candidate who can recite answers and one who actually understands what will go wrong in…
Lily asks, “I will be interviewing summer interns for our marketing department this week and I feel stumped on engaging, productive questions to ask. My usual angle of focusing on past professional experience(s) may not really apply! Any go-to questions you recommend for these types of interviews?” Fundamentally, what do you want to learn? Will…
Summary In today's episode, I walk through how to interview marketing interns when candidates have little to no work experience, using behavior-based questions to predict success. Here's what this means for you. You can identify standout candidates who are motivated, curious, and culturally aligned without leaning on traditional résumé questions. You'll also learn these concepts:…
Margaret asks, “A friend of mine is looking to hire a Director of Digital Marketing, hoping to expand an existing company and their online presence/optimization/customer reach. What are some absolute musts for a job posting, and what would you consider overkill?” Start with the outcome. What are they expected to generate? Leads? Audience? Awareness? What’s…
Summary In today's episode, I break down how to write a focused job posting for a director of digital marketing and what belongs in it versus what counts as overkill. Here's what this means for you. You gain a hiring process that attracts the right candidates, filters out mismatches early, and saves money by avoiding…
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you like to write and it got out of hand. What would you…
