Summary In today's episode, I answer a listener's question about pivoting from an unhappy marketing manager role into a writing career that matches her real passion. Here's what this means for you. You'll see that there's a robust market for skilled writers across many paths, and AI won't displace human creativity because machines can only…
Summary In today's episode, I walk through how to build technical and statistical skills for marketing data science even when you start with strong business knowledge. Here's what this means for you. You'll discover that learning the math first, then the tools, prevents wasted effort and helps you make smarter technology choices. You'll also learn…
Summary In today's episode, I explore the most challenging aspect of being a social media manager and what it takes to handle the role's emotional demands. Here's what this means for you. You learn how to prepare for crisis situations and protect your mental health while navigating intense customer interactions. You'll also learn these concepts:…
Summary In today's episode, I break down how social media managers can keep growing professionally by identifying personal skill gaps and building broader, transferable expertise. Here's what this means for you. You'll build a career-proof skill set that follows you from job to job and stays valuable no matter which organization hires you next. You'll…
Alan asks, “I need some help making my resume stick out. What would appeal to you if you were hiring for a digital marketing position? I have the experience and gaining new certifications, but I’m truly trying to shine through this unemployment situation.” A resume that sticks out in a positive way has to first…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do all the passive work: personal website, solid CV, LinkedIn profile – Start the process of building…
Summary In today's episode, I share advice for communications college students graduating in May 2020 on how to prepare for an unusually challenging job market. Here's what this means for you. You gain actionable steps to stand out, build resilience, and position yourself for success even when opportunities feel scarce. You'll also learn these concepts:…
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos, do I own them? Or are they company…
Summary In today's episode, I break down who owns creative work like templates and photos that you produce during employment. Here's what this means for you. You'll gain clarity on work-for-hire clauses and learn how to negotiate protections before you sign an offer. You'll also learn these concepts: how to negotiate ownership terms up front,…
