You Ask, I Answer: How to Recycle Old Blog Content
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create...#FridayFeeling: Why Process Matters
For today’s #FridayFeeling, some perspective on why process matters, a brief historical lesson on martial arts kata, and why strategy and tactics often get mixed up. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to...2017 Blog Metrics in Review, Part 2: Value
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk...2017 Blog Metrics in Review, Part 1: Basics
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk...Alternative to Ulysses: Moving My Blogging to Github Atom
For about a year I’ve been using a Mac software package, Ulysses, to write most of my blog posts. I enjoy writing in Markdown, assisted by the software, and publishing to HTML. Unfortunately, the developers changed from a “pay up front” model to a subscription model,...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
