by Christopher S Penn | Aug 23, 2018 | Blogging, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Strategy
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create...
by Christopher S Penn | May 18, 2018 | Blogging
For today’s #FridayFeeling, some perspective on why process matters, a brief historical lesson on martial arts kata, and why strategy and tactics often get mixed up. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to...
by Christopher S Penn | Dec 20, 2017 | AI, analytics, Artificial Intelligence, Blogging, Machine Learning, Marketing, Marketing Technology, Metrics
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk...
by Christopher S Penn | Dec 19, 2017 | analytics, Blogging, Marketing, Marketing Technology, Metrics
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk...
by Christopher S Penn | Jul 7, 2017 | analytics, Blogging, Content, Marketing, Marketing Technology, Strategy
Over the past 9 months, I’ve been running an experiment based on some general content marketing advice about keeping content fresh. For the veteran readers of the blog who have been here over the past 10 years – thank you! – you’ve likely seen a few blog...