Enterprise Social Media Strategy, Part 9 of 9: Conclude
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not...Friday Foodblogging: How to Make Better Hotel Coffee In Your Room
Today’s topic is usually a culinary joke: hotel coffee. Almost every business traveler has had the same complaints about hotel coffee in the room. Bitter. Weak. Tasteless. Awful. Yet we struggle with it out of need, sometimes even desperation. Is there a better...Enterprise Social Media Strategy, Part 6 of 9: Coordinate
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not...Do People Share More Than They Read?
Chris Brogan suggested recently that people share more than they read. While his statement was born of instinct, I wanted to validate it with data. Let’s look at the truth of it with a sample of nearly a half a million URLs. Data and Methodology Over the past year in...State of my Blog, 2016 in Review
2016 was quite a year on the blog. I experimented with many more series, some content refreshes, and tried some things that didn’t work so well. Let’s get in the rewind machine and see how the year went. Top Posts What resonated this year? In a look back...2018 Marketing Planning Framework
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