Summary In today's episode, I break down what bounce rate actually means for blog content and why a single number can mislead you. Here's what this means for you. You'll stop treating bounce rate as one universal metric and start reading it in context so you focus your energy on pages that truly need fixing.…
Almost Timely News, 24 October 2021: Marketing Supply Chain, Social Listening, Building Strategy :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Your Marketing Supply Chain Pop quiz: what’s in your marketing supply chain? Something that occurred to me earlier…
Summary In today's episode, I explain why you don't need to keep old URLs when recycling blog content and how proper redirects preserve your SEO value. Here's what this means for you. You gain a clear strategy for refreshing winning posts without losing search rankings or wasting effort on outdated links. You'll also learn these…
Summary In today's episode, I walk through how to find and fix thousands of broken outbound links on an aging WordPress blog using SEO crawlers and direct MySQL updates. Here's what this means for you. You'll get a repeatable, programmatic process for cleaning up dead links across your entire site so you stop sending visitors…
Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the most out of high-value content. The reality is that…
Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in because it will then turn it into an ad and…
Summary In today's episode, I walk through how to build a content inventory from your YouTube channel so you can organize everything you've already published into topic-based lists. Here's what this means for you. You'll turn a scattered back catalog into easy-to-navigate resources that help new audiences catch up on all of your work without…
I used to love Disqus. Once upon a time, it was a great ad-supported commenting system that allowed for rich interactivity, and even had a profit-share for site owners. But times change, companies change, and Disqus is now an ugly hindrance to my website instead of a help. The profit-share is gone, the ads are…
Summary In today's episode, I explore whether publishing blog content twice a week really helps your business or whether you're just churning out lackluster posts that waste effort. Here's what this means for you. You'll discover that great content never has an upper limit, but mediocre content quietly erodes your traffic, email engagement, and audience…
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts automatically by either RSS or emails notifying them…
