Category: Blogging
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State of my Blog, 2016 in Review
2016 was quite a year on the blog. I experimented with many more series, some content refreshes, and tried some things that didn’t work so well. Let’s get in the rewind machine and see how the year went. Top Posts What resonated this year? In a look back at the top posts on my site,…
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4 Ways to Find Blog Ideas at Scale
Everyone finds themselves stuck from time to time, searching for something to write about. We all want to create content that’s meaningful, helpful, and if we’re honest, popular. Brainstorming only goes so far, especially if we’re a one-person show. How can we create blog topics, blog ideas at scale? Let’s look at 4 of my favorite methods.…
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1-Question Survey: Machine-Generated Audio Blog
Last week, one of my employees said that they would prefer audio versions of content for their lengthy commute. That got me thinking – while I don’t have time to custom-record every blog post I write, I could easily generate audio versions of my blog using Watson. I’ve been experimenting with IBM’s Watson Developer Cloud,…
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Blogging is dead if you fail to measure it
My friend and colleague Chris Brogan recently wrote an excellent post reiterating a point many of us have been making since the earliest days of social media: build on land you own. Here’s a post from 2010 on the same topic. Blogging as a communications and marketing method certainly isn’t dead. There’s one caveat to…
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What Instagram’s Algorithm Change Means for Marketers
Past advice can be dangerous in digital marketing. What was effective even a day ago can suddenly become ineffective or counterproductive overnight. Why do things turn on a dime in digital marketing? Unlike human-based mental algorithms, machine algorithms change in a nanosecond and the change is absolute. Humans take a while to accept a new…
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2015 Year in Review: Blog Posts You Liked
Nothing says the New Year’s season like looking back at the year that was. This week, I’ll be taking you on a tour of the year that was, 2015. Sit back, relax, and let’s see what you liked. Top 10 Blog Posts of 2015 I chose the top 10 blog posts of 2015 based on…
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Reverse your guest blogging strategy
Guest blogging as a marketing strategy has been relatively simple up until this point. You write for other blogs, send them your post (which invariably contains one or more links to your website), and if they publish it, you get credit from search engines for an additional link to your website. The purpose of guest…
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My Top Blog Posts of 2014
As the year winds down, let’s rewind the clock and look back at what you really liked in 2014. These are the top 10 pages of 2014 on my blog by page views. A reminder, if you’d like to construct your own top 10 lists, there’s a quick tutorial here. #10: Benchmarking your site in…
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Klout Perk Review: Keurig 2.0
I received the Keurig 2.0 brewing system via Klout as part of a Klout perk. While the instructions from Klout say that I’m under no obligation to review it, I will anyway. So, here goes. The system itself has a larger footprint than equivalent current models. It’s probably 25% larger than the equivalent previous model.…
