Summary In today's episode, I tackle a listener question about generational differences in word of mouth and explain what has actually shifted over time. Here's what this means for you. The real variable driving results isn't your audience's age but the channel you use and how much attention you can earn in a crowded landscape.…
Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I walk through how to track the progress and success of your marketing campaigns across every stage of the customer journey. Here's what this means for you. You'll gain a clear framework for moving beyond guesswork and toward data-driven decisions that demonstrate your value as a marketer. You'll also learn these…
Summary In today's episode, I walk through several methods for proving that a piece of content is working using data, ranging from simple analytics tracking to advanced machine learning models. Here's what this means for you. You'll gain a practical framework for matching your measurement approach to your technical capabilities so you can make a…
Summary In today's episode, I explain how marketing can report on sales and use analytics to drive better sales performance. Here's what this means for you. You'll gain a framework for thinking about the relationship between marketing and sales functions and how data can bridge them effectively. You'll also learn these concepts: building a full…
Summary In today's episode, we run a content marketing Ask Me Anything where the hosts field community questions about measuring ROI, attribution, SEO changes, and team management. Here's what this means for you. You'll walk away with practical frameworks for evaluating which content actually drives revenue and how to stop wasting budget on efforts that…
Summary In today's episode, I walk through how to set meaningful Google Analytics goals for B2B businesses that have long, complex sales cycles. Here's what this means for you. You learn to focus on touchpoints inside the 90-day attribution window so your data actually predicts qualified leads. You'll also learn these concepts: how to track…
Summary In today's episode, I explore how Google Analytics 4 handles attribution analysis and what it means for measuring public relations impact. Here's what this means for you. You gain a clear understanding of why traditional analytics undervalues PR and how to fix that measurement gap. You'll also learn these concepts: how GA4's data-driven model…
Summary In today's episode, I walk through UTM governance in Google Analytics 4 and explain why clean tagging matters more than ever under the new system. Here's what this means for you. You gain a clear framework for keeping your marketing attribution accurate in a platform that removed customizable channel groupings. You'll also learn these…
