In this video, catch a recap of IBM THINK 2019 day 1, including a blockchain digital twin example and a review of the #ProjectDebater results and its implications for businesses. I also spoke on Day 1 at IBM Champion Day on the 8C Framework for building digital communities. If you haven’t seen it, grab a…
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and isn’t, the kinds of marketing problems it…
Vincent asks, “What’s the one insider secret for marketing you’d never put in a tweet or a YouTube video, the kind of secret sauce that you withhold for everyone but your best clients?” If the work I do with Trust Insights were cooking, I give away the utensils and the ingredients. Customers pay for the…
It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against their will to work for free for nearly…
Cleetus asks, “Should I teach my kids to code?” This has been a popular question over the past year as more people have learned about the power and potential drawbacks of artificial intelligence. Watch the video for one answer, with the disclaimer that I’m in no way a parenting expert. Ultimately, do what you think…
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target audience, which typically requires a significant (five to six figures)…
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two approaches and the hierarchy of analytics in this video. Can’t see anything?…
Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities in-house?” This is a fantastic, complex question that has many different answers. We look at three pillars for this decision – time, money, and strategy. Watch the video to learn which is the most important,…
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the crap out of you, depending on your business model. Find out what they…
