Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
Nathan asks, “Do you see a place for human contributions still in predictive analytics even with A.I. taking over?” There are indeed still reasons for humans to play a role in predictive analytics. Watch the video to learn the three most important reasons, and especially why more seasoned, experienced professionals are essential to the data…
Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to bounce rates. No human can compute these, and even if we could, it…
In this episode, learn who’s most likely to lose their jobs to robots and AI, and what the six fundamental principles of great customer experience are. By embracing the six principles, you’ll be less likely to lose your job to a robot. Watch the video for details. Can’t see anything? Watch it on YouTube here.…
Today’s question comes from nearly everyone who’s interested in doing business with Trust Insights, my company: “How do we know we’re ready for data science/AI/machine learning?” The answers aren’t technical as much as they are attitudinal. Watch this video to learn who’s ready and who’s not. Can’t see anything? Watch it on YouTube here. Listen…
A/B testing is a relic of a time when we couldn’t personalize at scale. Find out why A/B testing is going away, what we’re all doing wrong in our thinking about testing, and what will replace it in this video. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the…
