The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.…
What would you be willing to pay for 20% growth in your marketing numbers? How much profit would that represent? Where would you go to find 20% growth? In Google Analytics, you’ll always experience a long tail of traffic sources. Here’s a look at mine: Above, you see that the top 2 sources represent more…
Google Analytics recently released its new Cohort Analysis feature. Justin Cutroni did a huge, full writeup on his blog, which is well worth reading. Today, I’d like to dig into a couple of basic use cases for this new report so that you can turn the analysis into something useful. If you’re unfamiliar with cohort…
As happens every time another “influencers” list appears, reactions in the marketing community range from “OMG GRATS” to “This is BS”. The better question is, do these sorts of things matter? The short answer is: only you can tell from your data. If you’re looking for someone to hire or someone to read, then ask…
Have you ever invested on your own? Maybe opened up a retirement account? Ever notice that most retirement funds come with a management fee? This management fee pays for an analyst to look at the fund and ensure it remains balanced. For example, suppose your retirement portfolio started out like this: Stocks: 25% Bonds: 25%…
How do you know whether your marketing analytics is effective? What’s the top sign of an ineffective marketing analytics program? It isn’t ROI. It isn’t increased sales volume. Let Batman give you the answer: The top sign of bad marketing analytics: you never do anything with the data you collect or the analysis you perform.…
