The big news is over at SHIFT
No blog post from me today. Why? The big news is over at SHIFT. I’m super proud of our agency for achieving a milestone that I’ve personally been pursuing for years now. Go read.
Category: analytics
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Combine Bitly, Google Analytics, and Google Sheets for Winning Metrics Analysis
I was asked recently by Social Media Examiner for my top social media tool recommendation for 2015, as a lead up to my talk at Social Media Marketing World. Here’s what I came up with: When you combine Google Spreadsheets with the Google Analytics plugin and Bit.ly’s out-of-the-box integration, you have a powerful, free analytics…
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How to market your podcast, part 5: Measuring success
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. In today’s installment, let’s talk about measuring the success of…
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Predictive Analytics for Social Media at SMMW15
One of my complaints about marketing conferences is that the content tends to be the same old thing, over and over again. That’s understandable and even necessary, thanks to the churn rate of people coming into marketing. There’s an evergreen need for 101 content, for how-to, for the basics. Of all of the books I’ve…
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Do you know how to measure assisted search?
What’s behind the recent resurgence of interest in search engine optimization, SEO? Shown above: large spikes of mentions in SEO over the last 2 years Is it because companies feel like the only channels they have control over any more are search and email? Perhaps. Certainly, moves by social networks to undercut companies’ non-paid reach…
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Is your site mobile-friendly? Now your SEO depends on it!
Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have…
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Use Google Webmaster Tools to fix missing content marketing
The most under-used and under-rated tool in the entire SEO and content marketing sphere is Google’s Webmaster Tools. The reasons why it’s so under appreciated stem largely from it being a technical tool that’s not especially friendly to use. Once you get the hang of it, you’ll find no substitute for all it can do.…
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Grow your website traffic by 20% with one Google Analytics report
What would you be willing to pay for 20% growth in your marketing numbers? How much profit would that represent? Where would you go to find 20% growth? In Google Analytics, you’ll always experience a long tail of traffic sources. Here’s a look at mine: Above, you see that the top 2 sources represent more…
