Summary In today's episode, I break down a smarter analytics strategy that focuses on what you actually control rather than what external forces dictate. Here's what this means for you. You stop wasting energy on metrics you cannot change and start doubling down on the inputs you genuinely own. You'll also learn these concepts: why…
Summary In today's episode, I unpack what being data-driven really means using a GPS analogy and why most companies aren't actually data-driven today. Here's what this means for you. You'll gain a sharper lens for separating true data-driven tools from software that only reports on the past. You'll also learn these concepts: how real data-driven…
Summary In today's episode, I walk through the most important data points to track for effective content marketing and why most marketers waste their time collecting metrics they never act on. Here's what this means for you. You'll learn how to focus on one controllable metric and grow it by eight percent week over week,…
Summary In today's episode, I walk through how exploratory data analysis helps marketers diagnose whether weak performance comes from audience, offer, or creative misalignment. Here's what this means for you. You gain a structured way to inspect your data before spending money on fixes that might target the wrong lever. You'll also learn these concepts:…
Summary In today's episode, I break down how to measure the lifetime value of your blog content using Google Analytics and other tools. Here's what this means for you. You gain a clear framework for deciding which pages deserve more promotion, optimization, and ad spend so your content investments actually pay off. You'll also learn…
Summary In today's episode, I explain why now is the time to migrate from Universal Analytics to Google Analytics 4 and break down what makes the transition feel more daunting the longer you wait. Here's what this means for you. You discover a clear timeline plus a simple forcing strategy that gets you fluent in…
Summary In today's episode, I walk through the most common questions agencies face when pivoting clients to Google Analytics 4 ahead of the Universal Analytics sunset. Here's what this means for you. You avoid the trap of one-click migration tools by focusing on people, process, and proper configuration instead. You'll also learn these concepts: why…
Summary In today's episode, I walk through how to examine search terms in bulk to uncover what drives traffic to a website over time. Here's what this means for you. You gain a reliable framework for turning raw search data into forward-looking marketing forecasts you can time campaigns against. You'll also learn these concepts: how…
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
Summary In today's episode, I walk through the most effective ways to measure marketing incrementality for small businesses. Here's what this means for you. You can prove whether campaigns actually drive results beyond business as usual without needing expensive attribution software. You'll also learn these concepts: why disciplined discrete tracking with unique URLs and phone…
