Summary In today's episode, I explore how much of your digital ad spend vanishes to fraud, bots, and blocked inventory. Here's what this means for you. You'll rethink whether your ad budget actually delivers sales or simply burns in a broken system. You'll also learn these concepts: why Augustine Fu's research suggests roughly 70% of…
Summary In today's episode, I explore how Google Analytics 4 handles attribution analysis and what it means for measuring public relations impact. Here's what this means for you. You gain a clear understanding of why traditional analytics undervalues PR and how to fix that measurement gap. You'll also learn these concepts: how GA4's data-driven model…
Summary In today's episode, I walk through UTM governance in Google Analytics 4 and explain why clean tagging matters more than ever under the new system. Here's what this means for you. You gain a clear framework for keeping your marketing attribution accurate in a platform that removed customizable channel groupings. You'll also learn these…
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing new/returning visitors and conversions. What do you think?” Can’t…
Summary In today's episode, I break down how to properly run a correlation analysis between new and returning visitors and conversions using Google Analytics data. Here's what this means for you. You'll stop chasing statistical rabbit holes by asking the right "so what?" question before diving into any analysis, ensuring your work drives real business…
Summary In today's episode, I announce the launch of Trust Insights' new Google Analytics 4 for Marketers course, built in direct response to overwhelming community demand for GA4 training. Here's what this means for you. You gain 5.5 hours of unconstrained, comprehensive training covering GA4 alongside its essential companions, Tag Manager and Data Studio, so…
Summary In today's episode, I explore what compels attending webinars and online events and argue that the richest insights come from stepping far outside your own field of expertise. Here's what this means for you. You can shortcut months or even years of work by borrowing proven techniques from unrelated industries and adapting them to…
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
