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Christopher S Penn
Almost Timely News, 19 December 2021: Empathy Deficit, 12 Days of Data :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: The Empathy Deficit What is empathy, and why do we care? The short, academic definition is: The term “empathy” is used to describe…
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Christopher S Penn
Almost Timely News, 12 December 2021: Content Reuse, 12 Days of Data :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: Intelligent Content Reuse Want to know a useful, helpful trick for making the most of the end of the year (or any time…
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Christopher S Penn
Almost Timely News, 5 December 2021: Share of Memory, Auditing Google Analytics :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: Share of Memory I finally got a chance to upgrade my work laptop after three years. At the time, my last laptop was…
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Christopher S Penn
Almost Timely News, 28 November 2021: The Roundups Are Coming, Temporal Vectorization in SEO :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: The Inevitable Year End Roundups Every year, just before the Thanksgiving holiday, the emails come in. “We’re doing a roundup/trend forecast…
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Christopher S Penn
Almost Timely News, 21 November 2021: The Widening AI Gap, 2022 Marketing Trends, SEO AMA :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: What About the Gap? No, not the clothing store. The gap between the technological haves and have-nots. There are so…
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Christopher S Penn
Almost Timely News, 14 November 2021: Community Engagement, Mental Injury, Reflections :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: Engaging Communities I sat in on a Twitch stream the other night, watching a team of friends playing Apex Legends. The game itself was…
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Christopher S Penn
Almost Timely News, 7 November 2021: Search Quality Rater Guidelines, Marketing Budgeting, Vision and Strategy :: View in Browser Please take this 1-question, 30 second survey about your 2022 marketing plans. Thank you! » What’s On My Mind: Google’s Updated Search Quality Rater Guidelines Last month, Google refreshed its Search Quality Rater Guidelines. What are…
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Christopher S Penn
Almost Timely News, 31 October 2021: Secret Handshakes, First-Party Data, Marketing Technology :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » For those who observe it, boo. Happy Halloween. What’s On My Mind: Secret Handshakes “Know your customer“. From cryptocurrency verification to marketing platitude,…
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Christopher S Penn
Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs :: View in Browser Learn the difference between incrementality and attribution in Google Analytics (MP3 audio) » What’s On My Mind: My Favorite Content Creation Hack I’ll be a little sad when things do go back to “normal” when it comes to events,…
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Christopher S Penn
Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics :: View in Browser Learn how to build better dashboards and reports in this free class » What’s On My Mind: Are You a Leader? This week, my company held a focus group for some reporting products we’re aiming to improve, and at…
