Summary In today's episode, I walk through why agencies should ditch the traditional retainer model and start thinking like Netflix with subscription-based offerings built on their existing intellectual property. Here's what this means for you. You can build a more scalable, resilient agency business by packaging your expertise, content libraries, and proprietary tools into subscriptions…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through how to build marketing governance documents for your most common marketing functions. Here's what this means for you. You get clear, findable records of your goals and data so vendors and new hires can hit the ground running instead of starting from scratch. You'll also learn these concepts:…
Summary In today's episode, I walk through why Cognitive Class, a free IBM-sponsored learning platform, is the best starting point for marketers who want to build skills in data science, AI, blockchain, and big data. Here's what this means for you. You'll be able to speak the language of technology vendors and clients, push back…
Max asks, “What are some tips for agencies and freelancers for better business results in 2019?” Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to create a measurement plan. Can’t see anything? Watch it on YouTube here. Listen…
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
In today’s #FridayFeeling, some thoughts about the future of agencies in an AI-powered business world. Great agencies provide four core benefits: Raw talent to do the work (saving time and possibly money) Domain expertise and experience Scalability Less overhead In other words, agencies offer the same benefits that many tout for AI. What must agencies…
Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies are: Theoretically faster scaling (pre-trained talent already in place) Severability…
