Christopher S. Penn – Marketing AI Keynote Speaker

Category: agencies

  • #FridayFeeling: The Future of Agencies in an AI World

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    Christopher S Penn

    In today’s #FridayFeeling, some thoughts about the future of agencies in an AI-powered business world. Great agencies provide four core benefits: Raw talent to do the work (saving time and possibly money) Domain expertise and experience Scalability Less overhead In other words, agencies offer the same benefits that many tout for AI. What must agencies

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  • You Ask, I Answer: Hiring an Agency vs. Hiring an Employee?

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    Christopher S Penn

    Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies are: Theoretically faster scaling (pre-trained talent already in place) Severability

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