Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I answer Bonnie's question about what a CMO wants to see from their agency in 2022, and the answer turns out to be the same thing CMOs have wanted for a hundred years. Here's what this means for you. You'll understand why the agencies that thrive are the ones that consistently…
Summary In today's episode, I unpack whether automation and efficiency really is the biggest challenge facing agency managers heading into a potential recession. Here's what it means for you. You'll get a practical framework for assessing your own agency's situation and identifying the highest-leverage places to save time and money. You'll also learn these concepts:…
Molly asks, “Would you say that most agencies who want to support inclusive marketing or “sell it” don’t really have an inclusive/diverse organization?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and…
Summary In today's episode, I break down why so many marketing, PR, and advertising agencies remain monocultures despite publicly championing inclusive marketing. Here's what this means for you. You gain a sharp lens for evaluating whether an agency truly walks the talk on diversity and why diverse teams consistently outperform uniform ones. You'll also learn…
Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
Summary In today's episode, I break down how agency owners can keep clients renewing month after month by matching the value they deliver to the value they charge. Here's what this means for you. You gain a simple framework that turns renewals into a confidence-building routine rather than a recurring sales pitch. You'll also learn…
Summary In today's episode, I break down the decision framework for choosing between an external agency and a freelancer when your organization faces resource gaps. Here's what this means for you. You walk away with a practical lens for matching the right partner type to your specific time, skill, risk, and scale needs. You'll also…
Summary In today's episode, I walk through the most common questions agencies face when pivoting clients to Google Analytics 4 ahead of the Universal Analytics sunset. Here's what this means for you. You avoid the trap of one-click migration tools by focusing on people, process, and proper configuration instead. You'll also learn these concepts: why…
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
