Summary In today's episode, I break down who an agency needs to bring open source large language models and generative AI into production. Here's what this means for you. You discover that this isn't a single hire but a coordinated team spanning IT, DevOps, project management, and development, so you avoid costly missteps. You'll also…
Summary In today's episode, I break down how brand-side companies, agencies, and startups each shape the marketing skills you build and how broadly or deeply you grow. Here's what this means for you. You'll learn how to pick the right environment for your current career stage so you stop feeling stuck and start developing in…
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I answer Bonnie's question about what a CMO wants to see from their agency in 2022, and the answer turns out to be the same thing CMOs have wanted for a hundred years. Here's what this means for you. You'll understand why the agencies that thrive are the ones that consistently…
Summary In today's episode, I unpack whether automation and efficiency really is the biggest challenge facing agency managers heading into a potential recession. Here's what it means for you. You'll get a practical framework for assessing your own agency's situation and identifying the highest-leverage places to save time and money. You'll also learn these concepts:…
Molly asks, “Would you say that most agencies who want to support inclusive marketing or “sell it” don’t really have an inclusive/diverse organization?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and…
Summary In today's episode, I break down why so many marketing, PR, and advertising agencies remain monocultures despite publicly championing inclusive marketing. Here's what this means for you. You gain a sharp lens for evaluating whether an agency truly walks the talk on diversity and why diverse teams consistently outperform uniform ones. You'll also learn…
