Summary In today's episode, I talk with Christy Hiler, president and owner of Cornette, about her initiative called Own It, which shines a light on the lack of female ownership in the advertising business. Here's what this means for you. You discover why fewer than 1% of US ad agencies are women-owned compared to roughly…
Summary In today's episode, I break down how marketing agency owners can articulate and prove the value of strategy to clients who see it as a vague gray area. Here's what this means for you. You'll gain a clear framework for defining strategy so you can confidently price and sell it instead of letting clients…
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working hours first, then set up what size windows you want to offer. Your calendaring…
Summary In today's episode, I break down how to hire a qualified data scientist or agency partner when your organization lacks that expertise. Here's what this means for you. You gain a practical framework for evaluating candidates across six critical skill areas so you avoid costly mis-hires in a notoriously tight talent market. You'll also…
Summary In today's episode, I evaluate Facebook's brand collabs manager with Instagram integration and explain what it means for influencer marketing agencies. Here's what this means for you. You'll understand whether this tool threatens agency business models today and how agencies can build defensive value through analytics and relationships. You'll also learn these concepts: why…
Summary In today's episode, I walk through why agencies should ditch the traditional retainer model and start thinking like Netflix with subscription-based offerings built on their existing intellectual property. Here's what this means for you. You can build a more scalable, resilient agency business by packaging your expertise, content libraries, and proprietary tools into subscriptions…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through how to build marketing governance documents for your most common marketing functions. Here's what this means for you. You get clear, findable records of your goals and data so vendors and new hires can hit the ground running instead of starting from scratch. You'll also learn these concepts:…
