If you’re a podcaster using GoDaddy promo codes as part of Podshow or Blubrry, it’s essential to know the numbers behind your promo codes and what they can be used for. Each code has different uses, and if you’re marketing your codes to your listeners, it’s vital to know which codes will fit their needs.…
A Missed Opportunity for Podcasting? Just got off the phone with a company representative that wants to do a regional sponsorship for a few grand here in New England. My show was very much not the right fit, so I talked the rep through navigating MySpace and Google to locate other podcasters in the area,…
Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me for the purposes of audience building. Why? Because this is new media, not broadcast media. What’s the difference? In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that…
A lot of folks on the cutting edge have already written off MySpace and headed to different online communities. This is perfectly understandable – MySpace has been plagued with spyware, usability issues, and an image problem that Madison Avenue firms would cringe at. The cutting edge has left, and the hip crowd has left for…
I talked to a fellow podcaster this evening, who was told by his network (the podcaster and network shall remain nameless) that in order to get sponsor deals, he needs to get his numbers up, hit certain metrics, etc. His network is missing the point because it’s still on the CPM model. CPM is an…
C.C. Chapman sent out a message (okay, more than one) about a contest and promotion he’s heading up for Coca-Cola, called Virtual Thirst. Submit an idea to the contest for a virtual vending machine to be built in Second Life, and if you win, you get flown out to San Francisco to be featured in…
MySpace Marketing in the Post-Bot Era Hat tip to Social Ham for documenting what everyone knew was coming: MySpace cracking down on the providers of MySpace automation software. For MySpace, it’s a big step towards cleaning things up a little. For independent marketers and promoters, it’s the tragedy of the commons – the spammers effectively…
Action is all that matters. The podcasting world has been obsessing about metrics lately, and I thought I’d pitch my two cents in as a podcaster whose show makes a fair bit of coin in the world of student loans. Here’s the rub: Action is all that matters. Forget audience size. Forget CPM, PPC, Adsense,…
Scott Bourne, author of the PodcastingTricks.com blog, had this to say about PPA recently: This allows advertisers to define an expected result such as a user downloading a demo version of software or buying a book. When that action takes place (and only when that action takes place) the publisher of the ad gets paid.…
John Wall, Ronin Marketeer extraordinaire, published a blog post talking about the advent and rise of pay per action advertising in the Googleverse, and what it means for marketing online. His conclusions: CPM (cost per impressions) and PPC (pay per click) models are on the way out for the most part, because CPA (cost per…
