Much has been made of the fees that influencers have been charging brands in recent times. In the past year, I’ve heard influencers’ agents ask for strong six-figure numbers to take a few photos on Instagram, live-stream a video on Periscope or Facebook, or tweet a few times per day at an event. Even influencers…
Last week, one of my employees said that they would prefer audio versions of content for their lengthy commute. That got me thinking – while I don’t have time to custom-record every blog post I write, I could easily generate audio versions of my blog using Watson. I’ve been experimenting with IBM’s Watson Developer Cloud,…
Volunteering to help causes is a noble endeavor, one I hope every friend and colleague is able to do. When we volunteer to advance causes, we work to make the world a little bit better. A child goes to bed less hungry, a dog or cat finds a loving home, a student learns to read,…
Why don’t our prospects buy from us? This is the oldest question in sales and marketing, in all its forms. Why aren’t people buying? Why isn’t the cash register ringing? Why aren’t window shoppers walking into the store? We answer all these questions with two variables: outcome and value. Outcome Far too many marketers focus…
Nothing makes the modern enterprise function more than delegation. It’s the first tenet of management: delegate. Pass down work to your direct reports; they pass down work to theirs. Eventually the work arrives, in theory, at the perfect balance of efficiency – the least costly person to do the work while still delivering a reasonable…
Google Analytics offers a ton of useful information; we can understand nearly any part of our mid-funnel digital marketing business with it. However, the price of a massive buffet is too much choice: what should we pay attention to frequently? What should we pay attention to less frequently? One of my favorite quotes from Seth…
I’m honored and proud to be a part of IBM’s newest book, 23 Reasons to Get Excited About Data. In this collaborative work with the Watson Analytics Predictioneers, we share our insights about how data powers your business, changes the world around you for the better, and helps you improve yourself. Data is only as…
Many people question whether our constant sharing of political news on Facebook does any good. After all, we tend to attract similarly-minded friends in many ways, so does sharing the politics news of the day truly change anything? This is a valid criticism of the echo chamber, of the fishbowl effect in social media. However,…
While on vacation, I watched two kids play a claw game at the local Walmart. If you’re unfamiliar, claw games are games of chance in which users attempt to pick up prizes with an unstable mechanical claw: Watching the kids play and listening to them talk revealed an interesting motivation: almost winning was more compelling…
