During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t watch much…
For a bit of fun, this shell script I keep on my Mac helps me to keep an otherwise cluttered documents folder on my Mac relatively organized. You’ll obviously need to change the paths at the top of the script to reflect where you keep all your documents, but this script provides a lot of…
Setting goals and goal values is one of the most important things you can do with Google Analytics, second only to actually installing it properly. With goals and goal values, you can infer the economic value of nearly any activity on your website. Without goals and goal values, you’re relegated to vanity metrics. Today, let’s…
How much do marketing tools matter? I’m asked this question in one form or another nearly every week, by coworkers, clients, friends, and colleagues. The question is often coached in terms of specific products. Is Marketo better than Pardot? Is Hubspot better than Infusionsoft? Is Buffer better than Hootsuite? Is Sysomos better than Meltwater? The…
Does this sound familiar? Maybe you or someone you work with made a change to your website and suddenly, your site traffic is down considerably. One of the most common reasons for Google Analytics to show a decline in site traffic is someone removing the tracking code. If you, like me, question whether every page…
In this multi-part series, we’ll take a tour through Google’s newest digital tool, Data Studio. We’ll look at it from a marketer’s perspective, including: What Data Studio is and isn’t How to set up your first Data Studio dashboard Dashboard strategic best practices Part 3: Dashboard Strategic Best Practices Before starting a dashboard in Google…
In this multi-part series, we’ll take a tour through Google’s newest digital tool, Data Studio. We’ll look at it from a marketer’s perspective, including: What Data Studio is and isn’t How to set up your first Data Studio dashboard Dashboard strategic best practices Part 2: A Video Walkthrough of Data Studio Google’s Data Studio makes…
In this multi-part series, we’ll take a tour through Google’s newest digital tool, Data Studio. We’ll look at it from a marketer’s perspective, including: What Data Studio is and isn’t How to set up your first Data Studio dashboard Dashboard strategic best practices Part 1: What is Data Studio? Google’s Data Studio makes dashboards. That’s…
We live in complex times as marketers. Every day brings new advances, new technologies, new ideas for us to incorporate in our work. How do we keep our skills sharp? How do we avoid becoming overwhelmed? We can look to one of the most complex martial arts systems for some answers. I’ve been practicing ninjutsu…
