You Ask, I Answer: Local Value-Added Reseller Marketing
Ava asks, “How can a local reseller market effectively against entrenched brands and big box stores?” Local resellers – like plumbing supply, home decor, electronics, appliance showrooms, etc. – fit in the category of value-added reseller. The...You Ask, I Answer: How To Use YouTube for Organic Marketing
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...You Ask, I Answer: How to Measure The Value of Influencer Marketing
Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...You Ask, I Answer: Choosing an AI Strategy – Vendor or In-House?
Dennis asks, “How do you find the balance between choosing a vendor that provides AI-based solutions versus developing AI capabilities in-house?” This is a fantastic, complex question that has many different answers. We look at three pillars for this...You Ask, I Answer: PPC Learning Resources
Alessandra asks, “Any tips/resources to learn PPC? Who to trust?” Watch the video for the order of resources I recommend, including courses to take, blogs to follow, and events to attend. Recommended courses: Bing Ads Google Ads Can’t see anything? Watch it on...You Ask, I Answer: 2019 Marketing Trends
Stephanie asks, “What are the marketing trends you’ve got your eye on for 2019?” I’ve got my eye on a few trends for 2019; stay tuned for a much more in-depth look in a couple of weeks from Trust Insights (with full data). For now, watch the...MarketingProfs B2B Forum Day 2 Recap
A recap of the second day of MarketingProfs B2B Forum, and a question: has B2B marketing gotten stale or just mature? The holy trinity of white paper, webinar, and eBook has proven effective, but where’s the innovation? Can’t see anything? Watch it on...MarketingProfs B2B Forum Day 1 Recap
A recap of three key themes shared at MPB2B Day 1, and why one of them stands out so much. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...Subscribe to my blog & newsletter
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