You Ask, I Answer: Digital Ad Spend During Quarantine?
Christopher asks, “What are you doing to adjust your digital ad spend when so many people are working from home?” It depends on your business. If you’re classified as a non-essential business and you’re closed, obviously turn off all ad spend...You Ask, I Answer: IP Ownership of Assets at Work?
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos,...You Ask, I Answer: Free Digital Marketing Courses?
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m...It’s Okay to Not Be Okay Right Now
“How are you staying positive?” “Positive thinking is an absolute must in these times!” “What do you do to maintain a positive mindset?” I understand these questions and their intent. For some people, positive thinking is part and...You Ask, I Answer: Economic Forecast For The Pandemic Recession?
Michael asks, “Hey chris, What is your current opinion on Job losses, Economy shrinkage, Duration, Real estate values, Were that puts us in comparison to whatever the last comparable date” We’re in uncharted territory for the most part here. We do...Keeping The Faith in the Financial System
Let’s talk about faith for a moment. What is the thing we place the greatest faith in today, as a civilization? It isn’t a particular deity. It isn’t the notion of country. It isn’t ourselves. What we place the greatest faith of all in is...You Ask, I Answer: What to Market During a Long Crisis?
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66...You Ask, I Answer: How to Set Up Virtual Lessons With YouTube?
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t...VIX at 82. Next Steps For The Economy?
VIX closes at 82.69, highest close ever in market history. The VIX, or Chicago Board Options Exchange Volatility Index, is often called the Fear Index, as to how afraid investors are of current market conditions. In the 30 years the VIX has been around, the highest it...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
