You Ask, I Answer: Email Marketing Opt Out Campaigns?
Shelby asks, “Have you ever run an email campaign asking your audience if they still want to be on your email list?” Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter,...You Ask, I Answer: How Do Podcasts Help Tangible Marketing Goals?
Jason asks, “I’m writing about why brands should definitely start a podcast, and I was curious if you had any thoughts about how podcasts are becoming an effective content marketing strategy. How can podcasts can translate into reaching tangible marketing...You Ask, I Answer: Best Strategies for Content Curation?
Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for...You Ask, I Answer: How To Measure Overall Content Quality
Taiylor asks, “Is there really such a thing as updating your blog too much? Is twice a week really benefitting my company and me? If I’m pumping out lackluster content occasionally, is it time to cut back?” There’s no such thing as too much...You Ask, I Answer: Where Do You Go To Get Smarter?
Jeremy asks, “Who are your communities? Where do you go to get smarter?” In the context of business and marketing, getting smarter in a useful way requires focused learning. Once you’ve become competent in the basics, you need focused lines of...You Ask, I Answer: How to Analyze Business Data?
Andrea asks, “What is your go-to strategy to analyze your business data?” The exploratory data analysis process is a very straightforward, proven one: – Goal and strategy – Data collection – Attribute classification – dimensions and...You Ask, I Answer: How to Make a Great Email Newsletter?
Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on...You Ask, I Answer: What is the Value of PR?
Stephanie asks, “So I’m curious, what is the value of PR? What do companies gain from it?” An excellent question with a lot of caveats – and I say this as someone who worked in a PR firm for half a decade. PR is ultimately about building awareness...You Ask, I Answer: Go-To Marketing Analytics Tutorials?
John asks, “Anybody else have a go to tutorial for marketing analytics that you are a big fan of?” Marketing analytics is a surprisingly underdeveloped field, owing to the fact that a lot of marketers… well, don’t want to do analytics work....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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