You Ask, I Answer: Messaging Rebranding Rollout Strategy?
Alyssa asks, “We’re currently going through a messaging rebranding, but not changing our visuals. Do you have any input on whether we should focus on a rebranding rollout strategy and a particular launch date, or just quietly change our messaging on our...You Ask, I Answer: Not Ready for Marketing?
Stephen asks, “Have you ever told a prospective client that they’re not ready for marketing? What were your reasons for turning them away?” Yes, though it was usually for a specific type of marketing, not marketing as a whole. In terms of marketing...You Ask, I Answer: Proving the ROI of Analytics and Data Science?
Gautam asks, “What is your recommendation for proving the ROI of analytics and marketing data science?” Proving ROI of analytics is one of the thorniest problems you’ll run into in marketing data science. The reason for the difficulty is that...You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines...You Ask, I Answer: Tracking Display Ads?
Chelsea asks, “How do you organize and track which display ads you’re running and where?” You should be keeping track of all ads with Google Analytics UTM tracking codes, governed in a Google Sheet, measured in Google Data Studio. Watch the video for...You Ask, I Answer: Most Exciting 2020 Marketing Trend?
Laura asks, “What is the industry trend you’re most excited about in 2020?” The continued growth and practicality of artificial intelligence, of course! Three specific areas: – Continued growth in natural language processing – Exciting...You Ask, I Answer: Social Media War Room Displays?
Martha asks, “What software and what content should we put on our displays in our social media war room/command center?” An interesting question. The answer is, it depends on what decisions you need to make. War rooms are very often just for appearance,...Data With No Decisions PDF Sign
Here’s the sign from this week’s Almost Timely Newsletter, which you can download as a PDF and print out for your office. Click on the image or this link to download a 384 KB PDF file. You might also enjoy: How to Set Your Public Speaking Fee The Evolution...You Ask, I Answer: What Belongs in a Social Media Audit?
Summer asks, “What do you include in a social media audit for a client?” An excellent question. The first and most important thing is: did social media contribute any business impact? Make that determination first – it may save you a lot of time if...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
