by Christopher S Penn | May 2, 2022 | Content Marketing, Content, Marketing
by Christopher S Penn | May 1, 2022 | Almost Timely, Marketing, Newsletter
Almost Timely News, 1 May 2022: Minimums, Changes in Content Marketing (5/1) :: View in Browser Take my new course on Google Search Console and how to use it for your marketing » Watch This Newsletter On YouTube Click here for the video version of this newsletter on...
by Christopher S Penn | Apr 29, 2022 | Content, Content Marketing, Marketing, Marketing Data Science, You Ask I Answer
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 28, 2022 | Content Marketing, Content, Marketing, You Ask I Answer
In today’s episode, Brian asks, “how have things changed since you started content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?...
by Christopher S Penn | Apr 27, 2022 | You Ask I Answer, AI, Artificial Intelligence, Content Marketing
In today’s episode, Brian asks, “What sort of impact have artificial intelligence and machine learning have had on content marketing? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question...
by Christopher S Penn | Apr 26, 2022 | Marketing, Content, Content Marketing, Marketing Data Science, You Ask I Answer
Will asks, “I’m currently thinking a lot about measuring the lifetime value of (blog) content. Curious how much you’ve looked into that and what your thoughts are on the value of that exercise.” Can’t see anything? Watch it on YouTube...
by Christopher S Penn | Apr 25, 2022 | Marketing Technology, Google Analytics, Marketing, You Ask I Answer
Kate asks, “curious how everyone is feeling about the GA deadline to move to GA4? Does it seem like ample time to migrate from Universal…is it at all daunting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...
by Christopher S Penn | Apr 23, 2022 | Almost Timely, Newsletter
Almost Timely News, 24 April 2022: Set up for Success, Incrementality, Talkwalker Interview (4/24) :: View in Browser Take my new course on Google Search Console and how to use it for your marketing » Watch This Newsletter On YouTube Click here for the video version...
by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask,...
by Christopher S Penn | Apr 21, 2022 | Marketing Data Science, Marketing, search engine optimization, SEO
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything?...