Summary In today's episode, I walk through Trust Insights' new paper on theoretical AI usage and what jobs AI could actually do. Here's what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You'll also learn these concepts: why Anthropic's…
Summary In today's episode, I break down how companies should navigate the gap between optimizing for AI-generated summaries and optimizing for AI agents that act on a user's behalf. Here's what this means for you. You'll discover that making your site fully accessible to machines also lifts the experience for human users with visual impairments,…
Summary In today's episode, I walk through how to decide whether to rebuild or pivot when your main marketing channel collapses. Here's what this means for you. You get a clear framework for evaluating opportunity cost and locating where your audience has actually moved. You'll also learn these concepts: how to survey your audience to…
Last night I used Minimax M3 to generate a steaming pile of AI slop in 51 minutes, a 50,000 word 1920s romance novel set in Venice. (and it’s terrible) I did it to prove a point to a commenter on X who publicly posted they didn’t feel like human authors deserved fair compensation for their…
How do you generate less generic music with AI? You start by using existing music. AI, by definition, will create mathematical averages of the tasks you give it, be it writing, images, video, or music, based on what is most probable in its training data set. DISCLAIMER: I AM NOT A LAWYER. THIS IS NOT…
Summary In today's episode, I answer a question about how to set realistic client expectations for marketing A/B testing timelines using data-driven calculators and confidence intervals. Here's what this means for you. You gain a method to build interactive tools that let stakeholders understand and own the risks of their testing decisions. You'll also learn…
Summary In today's episode, I walk through how to solve the cold start problem for AI personalization when you have zero behavioral data on new users. Here's what this means for you. You'll gain a practical framework for bootstrapping personalization using synthetic AI agents instead of forcing users through rating screens. You'll also learn these…
_Almost Timely News: 🗞️ Can AI Be An Investment Expert? (2026-08-02) :: View in Browser_ The Big Plug 👉 New merch! The Trust Insights Deep Research Suite Content Authenticity Statement 95% of this week’s newsletter was made by me, the human. You’ll see multiple outputs from Claude and a link to the report it generated.…
