You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be...You Ask, I Answer: How Effective is Share of Voice?
Amanda asks, “How effective is share of voice as a measure? Is there a better way to measure PR?” Share of voice is one of my least favorite measures of media and attention for a few reasons: – It’s often denominator-blind, meaning that it rarely takes into...You Ask, I Answer: The Future of PR?
Erin asks, “What is POV on the future of PR? As media landscape changes and print/cable become less mainstream, how are companies innovating within the practice?” The future of PR depends on our definition and concept of PR. There’s old school PR...Mergers and Acquisitions 101 : How to Survive a Merger
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why...You Ask, I Answer: How to Use AI for Customer Service?
Amy asks, “How can we use AI to improve customer service? What are some ways to practically implement it?” Customer service is everything from the purchase onwards in the customer journey, and companies are faced with dual mandates: make service better,...You Ask, I Answer: Unintentional Bias in Data Science and ML?
Chacha asks, “Is there such a thing as unintentional bias?” This is an interesting question. Bias itself is a neutral concept – it simply means our data leans in one direction or another. Sometimes that’s a positive – there’s a...You Ask, I Answer: Will Automated Machine Learning Make Data Scientists Obsolete?
Sheedeh asks, “Will new advances like automated machine learning make data scientists obsolete?” Most definitely not, though I can understand why that’s a concern. AI is currently automating a fair number of tasks that data scientists do, but those tasks are...You Ask, I Answer: Machine Learning and Consumer Sentiment?
Denis asks, “How do you think AI will be applied to better understand consumer sentiments?” Sentiment analysis continues to substantially improve in machine learning, in natural language processing, as our technology improves. We’ve gone from very...You Ask, I Answer: Starting Marketing Data?
Magdalena asks, “If you have a new company or a new startup in marketing, how do you get started with no data?” This is a common question not only for new companies, but also for people new to a role who are coming into an organization where data may not be...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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