You Ask, I Answer: Email Marketing vs. Livestreaming?
Catherine asks, "Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?" This is an excellent question, and I suspect it has to do with algorithms....My Three Words for 2021
One of my favorite exercises that I’ve performed every year since he first introduced it is Chris Brogan’s Three Words. Rather than create resolutions which are difficult to keep, the three words exercise puts together three words that form your mantra for the coming...Almost Timely: The 2020 Essays
As we close out the year that was anything but ordinary, I have a parting gift for you. At the start of every Almost Timely newsletter is a short piece, an essay if you will, of something that was on my mind that week as I was putting together the newsletter. I've...Best Practices for Public Speaking Pages
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of...How To Start Your Public Speaking Career
David recently asked, "Would you be able to share some advice on how I can get started speaking about digital marketing strategy?" This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A...How to Set Your Public Speaking Fee
One of the questions I'm asked most is what my speaking fee is for any given event. I don't often have a "stock" answer. Why? This is a more complex question than we might initially think. What's really being asked of us are two separate questions: How much value do...2020 Rewind: AI and SEO Applications
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...2020 Rewind: AI Applications in Healthcare Marketing
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...2020 Rewind: Marketing and Machine Learning
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
