Almost Timely News, 7 November 2021: Search Quality Rater Guidelines, Marketing Budgeting, Vision and Strategy
Almost Timely News, 7 November 2021: Search Quality Rater Guidelines, Marketing Budgeting, Vision and Strategy :: View in Browser Please take this 1-question, 30 second survey about your 2022 marketing plans. Thank you! » What’s On My Mind: Google’s...Vision, Mission, Strategy, Tactics, and Execution
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand...The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job...What’s the Value of Anecdotal Evidence?
In the world of data and analytics, anecdotal evidence is often (and correctly) demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence....Almost Timely News, 31 October 2021: Secret Handshakes, First-Party Data, Marketing Technology
Almost Timely News, 31 October 2021: Secret Handshakes, First-Party Data, Marketing Technology :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » For those who observe it, boo. Happy Halloween....Strategies for Increasing First-Party Data
Ashlee asks, “What are some strategies for increasing first-party data?” Let’s recall that first-party data is data given to us by prospective customers, and comes in two flavors. Passive first-party data is data collected by tools like Google...What Is Marketing Technology?
What is marketing technology? At the recent MarTech Conference, I started to wonder what the line is between marketing technology and regular IT after hearing different sessions talking about some of the martech challenges marketers face, everything from getting your...Almost Timely News, 24 October 2021: Marketing Supply Chain, Social Listening, Building Strategy
Almost Timely News, 24 October 2021: Marketing Supply Chain, Social Listening, Building Strategy :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Your Marketing Supply Chain...Is Social Listening Useful?
Leah asks, “Is social listening useful beyond Twitter?” This is an interesting and important question. Social listening platforms vastly overindex on Twitter not because it’s a great social network, but because it’s the last major social...AI for Marketers Book
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