You Ask, I Answer: Operating an LLM on Your Own Data?
In today’s episode, I answer whether small businesses can reasonably fine-tune large language models. We discuss the capabilities required, potential use cases, evaluating model performance, and alternatives to tuning. I recommend clearly defining your purpose...You Ask, I Answer: Zoom AI Policies?
In today’s episode, I discuss the controversial Zoom AI policy change. I explain why companies want proprietary data for competitive advantage. I advise asking customers permission and offering incentives over unilateral Terms of Service changes. Tune in to hear...Almost Timely News, August 13, 2023: Perfect Memory and Uncensored AI Models
Almost Timely News: Perfect Memory and Uncensored AI Models (2023-08-13) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity,...Almost Timely News, August 6, 2023: The Fallacy of the Single AI
Almost Timely News: The Fallacy of the Single AI (2023-08-06) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at...You Ask, I Answer: Why Have Content Statements?
In today’s episode, Rebecca asks why I include content authenticity statements in my newsletter. I explain the two key reasons – transparency builds trust with readers, and clearly stating what content is mine strengthens my copyright claims. Tune in to...You Ask, I Answer: Zero Click SEO Future?
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract...You Ask, I Answer: Clarifying AI Hype?
In today’s episode, Patrick asks, “Do you have a strategy or advice for distinguishing between the actual uses and abilities of large language models versus overblown statements and empty hype?” I share two key recommendations for cutting through the...Almost Timely News, July 30, 2023: MAICON 2023 Takeaways
Almost Timely News: MAICON 2023 Takeaways (2023-07-30) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON...You Ask, I Answer: Capturing Voices with AI?
In today’s episode, I explain how to capture someone’s unique writing style or speaking voice for AI tools. For writing, use neural style transfer on a diverse sample of their work. For voice, have them read varied scripts to capture tone and inflection....AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
