I inadvertently put a twist on blog tag games that makes total sense. When Chris Brogan tagged me with Aidan Hatch’s game, I added to it that you had to keep the chain alive – repost everyone who was tagged before you. This accomplishes three things: Lets you see who has gone before you and…
John Wall, Ronin Marketeer extraordinaire, published a blog post talking about the advent and rise of pay per action advertising in the Googleverse, and what it means for marketing online. His conclusions: CPM (cost per impressions) and PPC (pay per click) models are on the way out for the most part, because CPA (cost per…
As promised to my friend and colleague Bryan Person, something of a road map for Bum Rush the Charts and similar flash-mob campaigns. First, something to think about via the HBR Ideacast – the idea of a forest fire. Campaigns can become word of mouth sensations just like a forest fire. If the forest is…
The blogosphere’s alight tonight with the story of Kathy Sierra and the threats made against her. Most of the big blogs have it – Mr. Scoble, Mr. Arrington, Mr. Rubel, Mr. Chapman, and more. Not much else that can be said in terms of expressing outrage in and of itself – lots of other people…
Young Aidan Hatch has managed to create another round of blog tag, asking for 7 songs we like. I got this via Chris Brogan, and had to give it some thought. If I were a parent of a 7 year old online, I’d probably NOT want to see people recommending songs that frankly, as a…
If you’d like to hang out, I’ll be at the following events over the next few weeks/months: PodCamp NYC, April 6 – 7 PESC Technology and Standards Conference, April 22 – 25 PodCamp Philly, September 7 – 9 PodCamp Boston, October 26 – 28 VON Boston, October 29 – 31 Other events may be on…
I just got back from the first PulverCamp/TwitterCamp SL Conference in Pulveria, Jeff Pulver‘s island in Second Life. Interesting, great discussions with Britney Mason, Justine Ezarik, Chris Pirillo, and Chris Brogan. Talk about Playstation, virtual worlds, brand decentralization, Feedburner, and more. Some new ideas to consider going forward. Without Twitter, this event might not have…
iTunes finally updated – the consensus seems to be that the charts were delayed due to AppleTV’s release and subsequent traffic storm to the iTunes store. US Rock #11 US Overall #99 Canada Rock #10 Canada Overall #53 Netherlands Rock # 2 Sweden Rock #7 Germany Rock #12 Germany #73 Overall Holland #15 Overall Norway…
BRTC is winding down on the East Coast as a lot of folks pack off to bed. Overall, the results of the campaign were good, especially for a first effort of its class. Could they have been better? Absolutely. Could they have been worse? Absolutely. Here’s some thoughts and initial lessons learned. First, I would…
After more than a month of intensive work, preparation, marketing, and craziness, Bum Rush the Charts is here. You know what you have to do.
