You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some,...You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, “How applicable is Porter’s 5 Forces for you in your career/firm?” The short answer is that Porter’s 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against....You Ask, I Answer: Is Direct Mail Dead?
Maria asks, “Researching direct mail and my boss says it’s a waste of time, it’s dead. Is direct mail dead?” Yes and no. Direct mail to people who didn’t ask for it is dead. It’s an enormous waste of money and is flat out pollution....You Ask, I Answer: Best Language for Marketing Data Science, R or Python?
Maria asks, “Which is the best language to learn for marketing data science, R or Python?” It depends. For data science, in which you’ll be doing a lot of statistics-heavy work, R is the better language. For machine learning, especially deep...AI for Marketers Book
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