You Ask, I Answer: A/B Tests for Non-Random Situations?
Kanako asks, “What are best practices for conducting A/B tests on non-random situations?” The short answer is for randomized controlled trials, there isn’t a best practice for doing things non-randomly. You need randomization to reduce the impact of...You Ask, I Answer: Marketing Data Science for Traditional Sales?
Jackie asks, “How does all this fancy data science kung fu hubbub help us, we’re a traditional sales company that only makes phone sales cold calls?” Data science is a methodology that can be applied to any data you happen to have. In the case of...You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media...You Ask, I Answer: Where To Start Using Marketing Data Science?
Ashwin asks, “I have data around me related to campaigns – emails, phone calls, and survey data – so how should I start analyzing it?” First, let’s recall that marketing data science is about the application of the scientific method to...AI for Marketers Book
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