You Ask, I Answer: Implementing Personalization at Scale?
Paroma asks, “How should marketers be implementing personalization at scale without diminishing the human connection?” Personalization is all about adding specific details to our marketing, from the most basic basics like getting someone’s name right...You Ask, I Answer: Growing Organic Traffic?
Laura asks, “Say you wanted to drive A LOT of traffic, organically, in a white hat way. what would you do first? where would you guest post or comarket or???” It really depends on your goals and the quality of the traffic you intend to drive. If you, for...Foodblogging Friday: Fire-Roasted Vegetables
“Fire-roasted vegetables” have long been a favorite of mine, from sliced potatoes to Brussels Sprouts to cauliflower. However, cooking them to restaurant-quality perfection requires some different thinking, especially if you want to do a relatively large batch. Some...You Ask, I Answer: Demonstrating Value to Coworkers
Shannon asks, “Do you have any tips on how to demonstrate your value to your coworkers?” Value is defined by what you do that helps others. Depending on who the others are dictates what you report on. If your others are customers, then it’s metrics...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
Subscribe to my blog & newsletter
