Marketers, Stop Panicking About Apple Mail Privacy Protection
A glut of ink, mostly digital, has been spilled about Apple’s upcoming Mail Privacy Protection and the doom it will supposedly spell for email marketers. If you’re doing email marketing correctly, with best practices for tracking, you will largely be...How to Connect with Audiences Through Content Marketing
Leigh asks, “What is your best advice for building connections with audiences through content marketing?” Make content that’s valuable to them. That’s it. Look, nothing makes a connection to someone else like saying, hey, I made you this thing...Are Your Public Relations Efforts Customer-Centric?
I was reading through my LinkedIn feed the other day and a post caught my eye, from a public relations professional who was ranting at the state of their industry. Their critique of PR was on point: the old way of spray and pray announcements, completely off-target...Do What’s Scarce For Marketing Success
Lee asks, “How can marketers break through the digital content fatigue audiences are feeling now?” Fatigue comes from overexposure, from too much of something. We reach fatigue in every area of life, from eating the same kind of food to doing the same kind...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
