You Ask, I Answer: Twitter Bot Detection Algorithms?
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a...You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing...Strengths, Weaknesses, and Finding Your Goldilocks Balance
Daniel Johnson Jr. recently asked: For every one of my strengths, there is a balcony and a basement level. The balcony level of a strength is when the strength is showing up at its peak effectiveness. The basement level is when the strength can potentially become a...You Ask, I Answer: Speeding Up a Website for Mobile SEO?
Charles asks, “What can an SEO company can do to speed up my mobile website?” The short answer is: very little. The longer answer is they can advise you on what you need to change in your hosting infrastructure and code, but probably not do a whole lot of...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
