The Impact of Government Shutdown on Marketing Data
It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against...You Ask, I Answer: Making Trade Shows Worthwhile?
Adam asks, “How do you get more out of exhibiting at trade shows? What’s something you’ve done?” Making a tradeshow work for you typically requires a three-part strategy: air cover, ground game, and activation. Watch the full video to learn...You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging,...You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?
Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...Subscribe to my blog & newsletter
Discover innovation!
Learn what innovation really is and how you can innovate more in my new book:
