Author: Christopher S Penn

  • Easter Egg Hunt

    Chris Brogan wrote: Hereโ€™s what you do: find a โ€œhidden gemโ€ blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. Make…

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  • Google out to bat for non-profits, hits home run

    Google announced a slew of products specifically tailored to non-profits two days ago. First, all their apps – Google Apps for Domains, etc. – are all free. Google Checkout transaction processing is free to non-profits until 2009. Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial…

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  • Starbucks is watching your every cup

    Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you. So what? The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about…

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  • End of the Line

    End of the Line Farewell, Bear Stearns. If it’s any consolation, a number of your colleagues will be joining you soon. Why? Simple: there isn’t enough money in America to save the financial system as we know it. It’s coming apart at the seams. This is a good thing. For sure, there will be lots…

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  • Apres moi, le deluge

    “Apres moi, le deluge” – Louis XIV MySpace applications are beginning to roll out. If you thought vampires and pirates on Facebook was bad, just wait. In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the near future. Exciting things are happening with MySpace, more than…

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  • The Ever Watchful Eye of Google

    I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google…

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  • Marketing Over Coffee is Oven Toasted Goodness

    This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…

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  • Understanding the credit crisis

    The credit crisis we’re currently enduring has been a long time in the making. Arguably, you could stretch all the way back to 1971 when President Nixon removed the United States finally from the gold standard, making our currency a fiat currency. Since then, and especially since the late 1980s, we’ve been inflating our currency…

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  • Favorite political quote

    I wish I knew who to attribute this to. “An eagle has two wings, left and right. Without both, it cannot fly.” Something to remember in partisan times. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com

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  • How do you stave off the travel ills?

    I was thinking to myself as I lay in bed this morning, coughing up phlegm, that I’ve been more sick in the past year than I’ve been in the last ten. The corollary is that I’ve traveled more in the past year than in the last ten, and travel and I seem to disagree, at…

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