What is Thought Leadership?

Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really...

Advice for Casino Marketers

Jay asks, “What advice would you give casino marketers? They live off of the frequency of their customer base. The markets are pretty mature in that they’ve had, not one but, multiple casinos to compete with. Right now they just throw more offers out, eroding...

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