Christopher S Penn - 4/526 - Christopher S. Penn Marketing Blog

You Ask, I Answer: How to Leverage Higher Education Teaching Experience

by Christopher S Penn | Sep 27, 2018 | Business, Education, Marketing, Strategy

Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience...

You Ask, I Answer: Are You Ready for Data Science?

by Christopher S Penn | Sep 26, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning

Today’s question comes from nearly everyone who’s interested in doing business with Trust Insights, my company: “How do we know we’re ready for data science/AI/machine learning?” The answers aren’t technical as much as they are...

You Ask, I Answer: How to Prepare a Marketing Budget

by Christopher S Penn | Sep 25, 2018 | Business, Marketing, Predictive Analytics, Strategy

Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting, and forecasting means prediction. Identify highest ROI channels and strategies based on historical data Cost data is essential Identify...

You Ask, I Answer: Modern Search Ranking Visualization

by Christopher S Penn | Sep 24, 2018 | analytics, Marketing, Marketing Technology, search engine optimization, SEO

Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the...

#FridayFeeling: The End of A/B Testing

by Christopher S Penn | Sep 21, 2018 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology

A/B testing is a relic of a time when we couldn’t personalize at scale. Find out why A/B testing is going away, what we’re all doing wrong in our thinking about testing, and what will replace it in this video. Can’t see anything? Watch it on YouTube...