by Christopher S Penn | Aug 31, 2023 | AI, Artificial Intelligence, Brand, Marketing, Marketing Technology
In today’s episode, Jay asks, “How can we influence large language models to show our brands more favorably?” To accomplish this, you need a robust PR strategy to get your brand mentioned widely across the internet. I explain how language models work...
by Christopher S Penn | Aug 30, 2023 | AI, Artificial Intelligence, Content, Content Marketing, Marketing, Marketing Technology
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting...
by Christopher S Penn | Aug 29, 2023 | AI, Artificial Intelligence, B2B, Marketing, Marketing Technology, You Ask I Answer
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your...
by Christopher S Penn | Aug 26, 2023 | Almost Timely, AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
Almost Timely News: A Deep Dive into Fine Tuning Models (2023-08-27) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded...
by Christopher S Penn | Aug 20, 2023 | Almost Timely, AI, Artificial Intelligence, Marketing, Marketing Data Science
Almost Timely News: The Impact of AI on Tomorrow (2023-08-20) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, the Marketing Singularity, recorded live at...