Why do AI projects fail? Most of the time, it’s not the technology. It’s everything that goes with the technology. Imagine getting a brand new car, something nice like the BYD U9 Extreme. Goes up to 308 MPH / 496 KPH. Torque vectoring, 3000 HP, 4 electric motors. US $252K new. And you use it…
Summary In today's episode, I explain how to avoid generic, salesy AI-generated landing pages by providing better context. Here's what this means for you. You will master the art of prompting AI to create authentic, high-converting landing pages tailored to your specific audience. You'll also learn these concepts: how to define brand standards for AI…
I share this at this morning’s Tourism Industry Association of Alberta (TIAA) keynote: The distance to done is getting shorter by the day. Basic workflows in tools like ChatGPT get things done faster than without, for many tasks. Gems, GPTs, n8ns, makes, etc. all shorten that distance, accelerating progress. But agents? Agents are the fastest…
Summary In today's episode, I explore the best AI tools and prompting techniques for designing high-quality infographics. Here's what this means for you. You gain the ability to turn raw data into stunning, professional visual assets using simple AI workflows. You'll also learn these concepts: how to choose between static and editable HTML graphics, why…
What if AI told you how to be better at AI? For the folks using Claude Code, that’s a reality now. The latest versions of Claude Code have a deceptively simple command: /insights (bonus points because we at Trust Insights love that word) It goes through your recent use of Claude Code and then does…
Summary In today's episode, I explain why AI often produces generic slogans and how you can prompt it to create distinctive brand identities. Here's what this means for you. You will learn how to bypass boring, high-probability language to capture your audience's attention. You'll also learn these concepts: how probability engines limit creativity, how psychographic…
Stop panicking. Start thinking. Lots of folks reading the Shumer piece are either panicking the freak out or sticking their heads in the sand, parroting the age old lines of “AI can never replace [given human attribute]”. Folks, dust off your marketing strategy from B school, because we’ve been here before. We forgot product evolution…
Summary In today's episode, I explain how to use AI tools to write press releases that maximize your visibility in AI training data. Here's what this means for you. You can optimize your brand's discoverability by ensuring your content resonates with the way AI models process information. You'll also learn these concepts: applying semantic similarity…
_Almost Timely News: 🗞️ How I Keep Up With Everything in AI (2026-03-08) :: View in Browser_ The Big Plug 👉 I’ve got a new course! GEO 101 for Marketers. Content Authenticity Statement 100% of this week’s newsletter content was originated by me, the human, but was cleaned up by Claude Opus 4.6 from my…
~50% staff layoff. That’s not a typo. Jack Dorsey’s financial services company is pivoting to be AI-first, laying off, in his exact words: “from over 10,000 people to just under 6,000, which means that over 4,000 people are being asked to leave or entering into consultation.” It wasn’t because they were bleeding out. They’re at…
