Build back better. No, not the infrastructure bill, but spiritually the same. Generative AI, especially coding tools, give us the ability to build back anything much better. To take ideas (with permission!) and extend them. What if you could take good ideas that have outdated implementations and – with permission – modernize them? What if…
Summary In today's episode, I explain why version control acts as a crucial shield when using AI coding agents to prevent file conflicts. Here's what this means for you. You will protect your code from AI agents that accidentally overwrite or destroy your files. You'll also learn these concepts: the necessity of Git in agentic…
It is just as important to remove as it is to add. This is 10x true if you’re working with agentic AI on… well, anything, but ESPECIALLY code. Agentic AI loves to create. It loves to write. It has a tendency – like the humans it trained on – to do band-aid fixes on things,…
Summary In today's episode, I explain how to leverage AI to create persuasive commercial case studies. Here's what this means for you. You will learn to transform raw project successes into high-impact marketing stories. You'll also learn these concepts: defining a detailed ideal customer profile, identifying second-order benefits for buyers, and using voice transcripts to…
Summary In today's episode, I explain how to develop dual-use content that works for both humans and machines. Here's what this means for you. You can increase the utility of your marketing assets by designing them for efficient AI processing. You'll also learn these concepts: how people outsource executive function to AI, how to embed…
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Summary In today's episode, I break down Trust Insights' six-level framework for measuring AI proficiency and explain why most companies are grading their teams against the wrong yardstick. Here's what this means for you. You stop comparing your staff to AI researchers and start mapping proficiency to the actual responsibilities of each role inside your…
Summary In today's episode, I explain how to use various AI platforms to identify the perfect influencers for your marketing niche. Here's what this means for you. You can move beyond generic lists to find the actual voices driving conversation in your industry. You'll also learn these concepts: how deep research tools utilize customer profiles,…
