Are you thinking horizontally AND vertically? One of the most useful meta skills in the age of AI is to know how to think horizontally AND vertically, especially as agents become the norm for how we use AI. Here’s what I mean. When we’re developing AI use cases, when we’re implementing AI, we have to…
Summary In today's episode, I explain how to identify and discount automated link clicks and opens in your email marketing metrics. Here's what this means for you. You gain much more accurate reporting by distinguishing between real human engagement and bot activity. You'll also learn these concepts: why security systems skew your data, how to…
All automation sets the price for a commodity. In a recent discussion about whether or not AI-driven content will consume content marketing with Joe Pulizzi, Brian Piper, and others, I pointed out one thing: all automation sets the price for a commodity, what the market is willing to pay. Let’s look back to agriculture. Automation…
Summary In today's episode, I explain how to use AI to accurately tabulate data from unstructured PDF documents through a multi-stage process. Here's what this means for you. You can transform messy, complex contractual data into reliable tables without suffering from the common mathematical errors inherent in large language models. You'll also learn these concepts:…
Here’s how I use AI for health-related stuff. BIG HONKING DISCLAIMER: AI is not your doctor, and neither am I. The only person you should accept medical advice from is a qualified human healthcare provider who is knowledgeable about your specific situation. I am unqualified to give health advice. Health is something everyone has varying…
Summary In today's episode, I explain why ad value equivalence serves as a flawed measurement and how you can transition to more effective strategies. Here's what this means for you. You will learn to capture high-quality first-party data that proves your actual marketing impact through behavioral change. You'll also learn these concepts: why ad value…
The future of work in an AI-forward world looks a lot like the future of agriculture work. Pretend it’s 1825. What is life like? It will be 6 years before Cyrus McCormick invents a horse-drawn mechanical reaper, so you’re using a scythe to reap grain. It will be 12 years before John Deere invents the…
Summary In today's episode, I discuss how junior employees can protect their career advancement amidst rapid AI developments. Here's what this means for you. You can master both human relationship dynamics and AI tools to ensure leadership sees your value. You'll also learn these concepts: why smaller companies provide better career security, how to strategically…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
In all the news about Gemini 3 this morning – and there was a lot – this one stuck out: Gemini 3 in AI search is going to create interactives and visuals for some select search results. Read that again. Gemini 3 will create interactives and visuals for some search results. In a paper the…
