Month: August 2022

  • Almost Timely News, 14 August 2022: Velvet Rope Communities and Dark Social

    Almost Timely News, 14 August 2022: Velvet Rope Communities and Dark Social (8/14) :: View in Browser Watch my newest talk, Exploratory Data Analysis: The Missing Ingredient in AI from the MAICON 2022 conference » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for…

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  • You Ask, I Answer: Growing a Podcast from Scratch?

    Lauren asks, “How can a podcast grow from absolutely nothing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In this…

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  • So what? How to market a book launch

    Summary In today's episode, I walk through a complete book launch toolkit that covers pre-launch architecture, foundational services, promotional channels, and creative assets drawn from real author mistakes. Here's what this means for you. You gain a realistic roadmap that shows you which efforts actually move the needle most, with your email list at the…

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  • You Ask, I Answer: Growing a Podcast from Scratch?

    Summary In today's episode, I explain how to grow a podcast from absolutely nothing by treating it like a product with a unique value proposition. Here's what this means for you. You gain a clear framework for building a show that stands out in a saturated market by finding a niche no one else owns.…

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  • You Ask, I Answer: Podcast Marketing Changes Over Time?

    Lauren asks, “How is podcast marketing different than it was 5 years ago? 3 years ago?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…

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  • You Ask, I Answer: Podcast Marketing Changes Over Time?

    Summary In today's episode, I break down how podcast marketing has changed dramatically over the past three to five years, exploring the shift from a niche activity to a saturated attention economy. Here's what this means for you. You discover that treating your show like a product and competing fiercely for even a tiny slice…

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  • You Ask, I Answer: Favorite Podcast Marketing Tools?

    Lauren asks, “What are your three favorite tools for podcast marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…

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  • You Ask, I Answer: Favorite Podcast Marketing Tools?

    Summary In today's episode, I break down my three favorite tools for marketing a podcast—email newsletter, website with show notes, and word of mouth—and explain why quality content is the real engine behind all of them. Here's what this means for you. You gain a clear, prioritized framework for promoting your show without depending on…

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  • New YouTube Channel Welcome Video

    Summary In today's episode, I walk you through the different shows on my channel and help you find the one that fits what you're looking for. Here's what this means for you. You'll know exactly where to go whether you have a marketing question, want to hear what's on my mind, or prefer a live…

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  • You Ask, I Answer: Podcast Marketing OGs?

    Lauren asks, “Who are the titans of podcast marketing? Who paved the way?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…

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