Ali asks, “When should we use an external agency, and when should we use freelancers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I break down the decision framework for choosing between an external agency and a freelancer when your organization faces resource gaps. Here's what this means for you. You walk away with a practical lens for matching the right partner type to your specific time, skill, risk, and scale needs. You'll also…
Lauren asks, “How should people track the progress and success of their marketing campaigns?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I walk through how to track the progress and success of your marketing campaigns across every stage of the customer journey. Here's what this means for you. You'll gain a clear framework for moving beyond guesswork and toward data-driven decisions that demonstrate your value as a marketer. You'll also learn these…
Lauren asks, “What will podcast marketing be like in 5 years?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I explore what podcast marketing will look like five years from now, breaking down the format's stability and the channels that have evolved around it. Here's what this means for you. You can position your show for the future by understanding which elements of podcasting stay constant and which ones advertisers…
Lauren asks, “What should go into a successful launch plan for a podcast?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
Summary In today's episode, I break down how to build a successful podcast launch plan by treating your show like any other informational product competing for the listener's time. Here's what this means for you. You get a clear framework for prioritizing your efforts so you don't waste energy on tactics that don't move the…
Lauren asks, “If you were going to advise a podcaster to spend $15K on advertising, how should they spend it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
Summary In today's episode, I break down how a podcaster should strategically spend $15,000 on advertising based on knowing their audience first. Here's what this means for you. You'll learn why throwing money at mainstream platforms like Google or Facebook wastes budget while niche sponsorship in communities, books, and newsletters delivers real results. You'll also…
